Analysts’ Opinions Are Mixed on These Consumer Goods Stocks: Newell Brands (NWL) and Kroger Company (KR)
Analysts from UBS and Roth MKM maintained ratings on Newell Brands (NWL) and Kroger (KR). UBS's Peter Grom kept a Hold rating on NWL with a $5.50 target, while Roth MKM's Bill Kirk reiterated a Buy on KR with a $73 target. Both stocks have mixed analyst consensus and price targets.
How this was made

The 30-second read
Why it matters
Provides fresh guidance and sentiment cues for traders.
Market read
New analyst ratings may shift short‑term price expectations for NWL and KR.
What to watch
Kroger's operational improvements and cost controls not detailed.
Background
Analyst rating updates for two consumer goods companies.
Ticker impact
UBS analyst maintained Hold on Newell Brands and set a $5.50 price target.
Potential slight downside pressure if market expects higher target.
Hold rating signals no strong catalyst; price target below recent close.
Bill Kirk reiterated Buy on Kroger with a $73 price target, up from current $58.49.
Possible upside toward $70‑$73 range.
Analyst upgrade and higher target provide a bullish signal.
Market effects
Analyst activity may influence broader consumer goods sentiment.
U.S. consumer staples sector could see modest re‑rating activity.
Limited to U.S. markets; no global macro effect.
Counterpoint
Hold rating on Newell may be overly cautious given recent lows.
Key entities
- AnalystPeter Grom
UBS analyst covering Newell Brands
- AnalystBill Kirk
Roth MKM analyst covering Kroger





