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SEC EDGARSEP 151 min read$DBI

Haley Mark sold $124K of DBI

Haley Mark (SVP, Controller & PAO) sold 19,498 shares of Designer Brands Inc. (DBI) at an average of $6.34 ($6.01–$6.37, $0.12M total) across 2 trades over 2026-09-11 to 2026-09-14.

Original reporting
SEC EDGAR · Haley Mark
Published Sep 15, 2026, 8:41 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Sep 15, 2026, 8:55 PM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
About AlphAI AI DeskScoring methodologyReport an issue
AlphAI market briefInsider activity
Primary signal
$DBI
Bearish
medium confidence
Mentioned
$DBI
Relevance
4/10
AlphAI data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$DBIBearishLow
01

Why it matters

Insider sale is a primary disclosure but small in scale, likely limited market impact.

02

Market read

Small insider sale; may cause slight short-term price movement.

03

What to watch

No disclosed 10b5-1 plan; could be personal liquidity need.

Relevance 4/10Novelty 4/10Timing: filed today

Background

Designer Brands (DBI) is a US-listed retailer of footwear and accessories.

Company-level read

Ticker impact

$DBIBearishMedium confidence
Context

SVP Haley Mark sold 19,498 shares of Designer Brands for $123.5K, reducing holdings to zero.

Expected impact

Potential modest downside pressure in near term.

Evidence & confidence

Sale size is small relative to market cap, but insider is a senior officer; market may react negatively.

Market effects

Sector

Minimal impact on footwear/apparel sector.

Regional

None

Global

None

Counterpoint

What could challenge this read

Sale could be routine portfolio rebalancing, not a red flag.

Key entities

  • Officer
    Haley Mark

    SVP, Controller & PAO at Designer Brands

Read at source← All news

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

DBI insider trading history →

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