Palmolive Considers Selling Brands Worth Over $1 Billion

Colgate-Palmolive (CL) is reportedly exploring the sale of non-core personal care brands, valued at over $1 billion, with Goldman Sachs' advisory. The move aims to reallocate capital toward higher-growth segments. CL shares are down 12% year-to-date, trading below major moving averages, but offer a 2.44% dividend yield. Institutional investors remain bullish, and the consensus rating is 'Moderate Buy' with a mean price target of $160.

Colgate-Palmolive (NYSE:CL) is exploring the sale of mass-market personal care brands, including Softsoap, Irish Spring, and Speed Stick, potentially generating over $1 billion. The move aims to simplify its portfolio and focus on higher-growth areas like oral care and pet nutrition, amid competitive pressure in North America. The company reported a 4.9% increase in net sales, but organic sales in North America declined 3%. Proceeds could be used for debt reduction, share repurchases, or acquisi

Colgate-Palmolive (CL) is considering selling three personal care brands, including Softsoap, Irish Spring, and Speed Stick, valued at over $1 billion. The company hired Goldman Sachs (GS) to assist. Revenue grew from $17.421B in 2021 to $20.382B in 2025, but net income fluctuated, falling 26.20% in 2025. Q2 2026 sales rose 4.91% to $5.361B, but net income dropped 6.73% due to weak North American performance.

Colgate-Palmolive is reportedly considering the sale of several personal care brands, including Softsoap, Irish Spring, and Speed Stick, with a potential value of £741.6m. The company is working with Goldman Sachs on the process, according to Reuters sources. This move aligns with broader industry trends of portfolio restructuring amid rising costs and geopolitical instability.

Colgate-Palmolive (CL) is exploring the sale of several personal care brands, including Softsoap, Irish Spring, and Speed Stick, according to sources. The company is working with Goldman Sachs on the potential divestiture, which could fetch over $1 billion. Colgate's stock is up 11% year-to-date, with net sales rising 4.9% in its most recent quarter. The personal care unit accounts for 17% of net sales, and the company faces intensifying competition in North America.

Colgate-Palmolive is exploring the sale of Softsoap, Irish Spring, and Speed Stick brands, potentially exceeding $1 billion. The company has engaged Goldman Sachs to manage the process. This move aligns with industry trends of portfolio streamlining amid cost pressures. The personal care division contributed 17% of Colgate's 2025 net sales, or $3.5 billion.