SEC EDGARSEP 161 min read$SMWB

Offer Or sold $679K of SMWB

Offer Or (Chief Executive Officer) sold 79,591 shares of SIMILARWEB LTD. (SMWB) at an average of $8.53 ($8.53–$8.54, $0.68M total) across 2 trades over 2026-09-14 to 2026-09-15 under a Rule 10b5-1 trading plan.

Original reporting

SEC EDGAR · Offer Or

Published Sep 16, 2026, 10:55 AM UTC

Analysis

AlphAI AI DeskAI-generated

Added to AlphAI Sep 16, 2026, 11:07 AM UTC. Informational, not investment advice.

How this was made

AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.

About AlphAI AI Desk Scoring methodology Report an issue

AlphAI market briefInsider activity

Primary signal

$SMWB

Neutral

high confidence

Mentioned

$SMWB

Relevance

4/10

AlphAI data visualization · based on SEC EDGAR

Decision brief

The 30-second read

$SMWBNeutralLow

Why it matters

The disclosed sale is routine and unlikely to affect valuation.

Market read

Minor insider sale with limited trading relevance.

What to watch

The sale is pre-arranged under a 10b5-1 plan, reducing the likelihood of negative sentiment.

Relevance 4/10Novelty 4/10Timing: filing disclosed today

Background

Form 4 filings disclose insider transactions; investors monitor them for potential signals.

Company-level read

Ticker impact

AI estimates · verify against primary disclosures

$SMWBNeutralHigh confidence

Context

CEO Offer Or sold 79,591 shares for $679,236 via a 10b5-1 plan, reducing his stake.

Expected impact

Minimal short-term impact; price may dip slightly on volume.

Evidence & confidence

The sale size is modest relative to total shares outstanding and follows a pre-arranged plan, indicating no new negative information.

Market effects

Sector

None significant for the web analytics sector.

Regional

No regional effect.

Global

Limited to investors tracking insider activity.

Counterpoint

What could challenge this read

If the insider is offloading shares, it could signal concerns about future performance.

Key entities

Person
Offer Or
Chief Executive Officer of SimilarWeb Ltd.
Company
SimilarWeb Ltd.
Provider of web traffic analytics, ticker SMWB.

Read at source ← All news

SEP 16

$UNPMed

This Union Pacific Analyst Turns Bullish; Here Are Top 5 Upgrades For Wednesday - Ulta Beauty (NASDAQ:ULT

Analysts upgraded several companies: Needham upgraded Similarweb (SMWB) to Buy with a $11 target, Wolfe Research upgraded Paychex (PAYX) to Peer Perform, Needham upgraded Rocket Pharmaceuticals (RCKT) to Buy with a $9 target, UBS upgraded Union Pacific (UNP) to Buy with a $339 target, and Barclays upgraded Alvotech (ALVO) to Overweight with a $8 target.

benzinga.com2 min

SEP 16

$SMWBMed

Similarweb rallies after Needham points to strong sales potential (SMWB:NYSE)

Needham upgraded Similarweb (SMWB) to Buy from Hold, citing strong sales potential. Analyst Scott Berg met with Similarweb's CFO and IR VP, leading to the upgrade.

seekingalpha.com1 min

AUG 29

$METAHighAI 8/10

Meta Settlement Puts Privacy Safe Ad Stocks In Focus

Meta's potential $18B settlement highlights privacy-safe ad platforms. NIQ Global Intelligence (market cap $5.6B, revenue $4.4B) offers AI-driven data for contextual advertising. Xperi (market cap $296M, revenue $456.8M) focuses on TV and in-car ads. Similarweb (market cap $811M, revenue $295.6M) provides web/app analytics for privacy-conscious ad targeting.

simplywall.st4 min

AUG 19

$SMWBHighAI 8/10

Similarweb (SMWB) Q2 2026 Earnings Call Transcript

Similarweb (SMWB) reported Q2 2026 revenue of $77.2M, up 9% YoY, and its first GAAP operating profit of $0.7M. AI-related revenue grew to 13% of total revenue. The company signed multiyear contracts totaling over $60M and expects revenue growth to accelerate in H2. Q3 revenue guidance is $80.5M-$82.5M, with FY 2026 revenue guidance raised to $314M-$318M.

fool.com2 min

AUG 12

$SMWBHighAI 8/10

Why is SimilarWeb stock surging today?

SimilarWeb (SMWB) shares rose about 13.7% in pre-open trading after the company reported Q2 2026 results above Wall Street expectations. Adjusted EPS was $0.06 vs $0.03 consensus, and revenue was $77.2M vs $75.5M. SimilarWeb raised full-year guidance and secured multi-year contracts totaling over $60M, while Northland Capital upgraded SMWB and doubled its price target to $10.

investing.com3 min