CIO at Associated Banc-Corp (NYSE: ASB) adds shares via employee plan
Associated Banc-Corp's CIO, Terry Lynn Williams, acquired 75,997 shares at $30.167 each via the company's Employee Stock Purchase Plan on September 15, 2026, increasing their direct holdings to 24,411,780 shares. The transaction was not part of a Rule 10b5-1 trading plan.
How this was made
The 30-second read
Why it matters
The purchase is a routine insider transaction with limited relevance for traders.
Market read
Low relevance; the trade size is minimal and unlikely to move the stock.
What to watch
Potential future purchases if compensation plan changes.
Background
Form 4 filing discloses an employee‑stock‑purchase plan acquisition by the company's CIO.
Ticker impact
CIO Terry Lynn Williams bought 75.997 shares of Associated Banc-Corp at $30.167, raising his direct holding to 24,411.78 shares.
No material price movement expected.
The transaction size (~$2k) is too small to affect supply‑demand dynamics for a $30‑plus stock.
Market effects
None
None
None
Counterpoint
Even small insider buys can signal confidence, but the amount is trivial.
Key entities
- companyAssociated Banc-Corp
Regional bank listed on NYSE under ticker ASB.
- executiveTerry Lynn Williams
Chief Information Officer of Associated Banc-Corp.
