Apple Raised Stakes with its $2000-Priced Foldable. But Can it Be the New Growth Engine?

Apple's iPhone 18 Pro and Pro Max went on sale today, priced at $1,199 and $1,299 respectively, featuring a new variable aperture camera. The iPhone Duo foldable will launch on October 23. iOS 27, released earlier, includes AI tools and new features. New CEO John Ternus oversees the launch, marking Apple's first major product release under his leadership. The A20 Pro chip offers improved performance and battery life. Prices for all iPhone models increased by $100, with higher storage upgrades al

Apple is contesting a secret UK order to create an iPhone backdoor, challenging government powers over device security. The dispute raises regulatory, reputational, and operational risks for Apple, as governments worldwide push for more data access. Apple's stance on privacy is central to its business model, which relies on tight control of user data for high-margin services and devices.

The Federal Reserve raised the benchmark interest rate to 3.75%-4.00%, with most officials projecting one more hike this year. U.S. stock futures rallied as bond yields fell. Key economic data, including jobless claims and manufacturing indices, are expected later. Pre-market, Arm Holdings (ARM) and other tech stocks advanced, while Fluence Energy (FLNC) dropped after cutting revenue guidance.

Apple TV won 29 Emmys, boosting its streaming credentials. Widow’s Bay led with 14 awards. Apple TV's success is expected to drive subscriber growth and engagement, supporting Apple’s Services business, which reported $30.74B in Q2 revenue, up 12% YoY. Apple faces competition from Netflix and Disney in the streaming space. AAPL shares are up 24% YTD, with a forward P/E of 35.44X.

Apple's iPhone 18 Pro and Pro Max launched on September 18, priced at $1,199 and $1,299 respectively, with storage options up to 2TB. Key upgrades include a 48MP camera with variable aperture and the A20 Pro chip. Inventory is limited, with pre-orders causing delays. The phones run iOS 27 and feature eSIM-only support in the US. Initial sales in Asia showed strong demand for the burgundy color and Pro Max model.

Apple (AAPL) started selling the iPhone 18 Pro and Pro Max. Analyst Amit Daryanani raised his price target to $380 from $365, maintaining an outperform rating. The stock is near a potential buy point, according to the report.