Evercore raises AAPL price target to $380 on new iPhone demand
Evercore raised its AAPL price target to $380 from $365, citing higher-than-expected upgrade demand for the iPhone 18 Pro range and Apple Watch Series 12, based on consumer surveys. The firm notes increased interest in higher-storage models and aging devices driving upgrades, despite some analysts' concerns about slow pre-orders.
How this was made
The 30-second read
Why it matters
The target raise reflects fresh demand data, suggesting earnings may beat consensus in the upcoming quarter.
Market read
Apple’s upgraded target could drive short‑term buying pressure and set a positive tone for tech equities.
What to watch
Potential supply constraints and competition from Android flagships could limit upside.
Background
Evercore’s new consumer survey shows higher upgrade intent for the iPhone 18 Pro line and Apple Watch Series 12.
Ticker impact
Evercore raised Apple’s price target to $380, citing stronger-than-expected iPhone 18 Pro demand.
Potential 3‑5% price gain over the next week.
Target raise reflects new consumer‑upgrade data and higher storage demand, which could lift earnings expectations.
Market effects
Positive signal for the broader consumer electronics and smartphone sector.
U.S. market may see modest rally in tech stocks.
May influence global supply‑chain expectations for Apple components.
Counterpoint
Skeptics note that pre‑order data remains mixed and a foldable launch could temper enthusiasm.
Key entities
- companyApple Inc.
Manufacturer of iPhone and Apple Watch.
- analyst_firmEvercore
Investment firm providing the price‑target upgrade.




