Hyundai Motor Shares Plunge 53% From June Peak as Brokerages Cut Targets
Hyundai Motor's shares have dropped 53% from their June peak, closing at 366,500 won on Sept. 18. Brokerages like Samsung Securities and NH Investment & Securities cut target prices, citing weak earnings and exchange-rate volatility. The company plans new model launches to revive its share price, but market reaction has been muted.
How this was made

The 30-second read
Why it matters
The target reductions and 53% price drop suggest heightened short‑term risk for the stock.
Market read
The article highlights a major price correction in a leading Korean automaker, signaling potential sector‑wide implications.
What to watch
Currency volatility and labor strike risks may be temporary; long‑term fundamentals remain solid.
Background
Hyundai Motor has been hit by a labor strike, a stronger Korean won, and slowing auto demand, prompting broker target cuts.
Ticker impact
Hyundai Motor's share price fell 53% from its June peak and multiple brokerages cut their target prices this month.
Further downside pressure likely unless new catalyst emerges.
Large-cap stock with a double-digit intraday move and fresh target cuts indicate material new information.
Market effects
Auto sector may face broader pressure as analysts downgrade earnings outlooks.
Korean market sentiment could weaken amid Hyundai's slump.
Limited, primarily affects Korean equities and auto industry investors.
Counterpoint
Potential rebound if new EV models gain traction and earnings improve.
Key entities
- companyHyundai Motor Co.
South Korean automotive manufacturer.
- brokerageSamsung Securities
One of the firms that cut its target price.


