BNP upgrades AT&T with wireless competition ‘more rational’
BNP Paribas upgraded AT&T to Outperform, raising its price target to $30 from $26. The firm cites rationalizing wireless competition and expects AT&T's wireless service revenue growth to accelerate in late 2026. AT&T's premarket trading showed a 1% increase to $25.57.
How this was made

The 30-second read
Why it matters
The upgrade suggests a shift in market perception of AT&T's wireless business, potentially driving buying interest.
Market read
Analyst upgrade with a new price target can move the stock in the short term, especially in pre‑market trading.
What to watch
Potential capex needs and regulatory risks are not addressed in the note.
Background
BNP Paribas notes that wireless subsidies are falling and price increases are being accepted, leading to higher ARPU.
Ticker impact
BNP Paribas upgraded AT&T to Outperform with a new $30 price target, citing faster wireless revenue growth.
Short‑term price may rise toward the $30 target.
Upgrade and higher target provide a clear catalyst for buying pressure.
Market effects
Improves outlook for the telecom sector as wireless competition eases.
U.S. telecom stocks may see modest gains.
Limited to U.S. markets; no direct global impact.
Counterpoint
If competition intensifies again, the upgrade could be premature.
Key entities
- AnalystBNP Paribas
Research firm providing the upgrade.
- CompanyAT&T
U.S. telecom operator receiving the upgrade.



