Adcock Mary Ellen sold $4.4M of KR

Adcock Mary Ellen (Executive Vice President) sold 72,901 shares of KROGER CO (KR) at an average of $60.70 ($60.64–$60.74, $4.43M total) across 3 trades on 2026-09-18.

Original reporting
SEC EDGAR · Adcock Mary Ellen
Published Sep 21, 2026, 5:14 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Sep 21, 2026, 6:40 PM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
AlphAI market briefInsider activity
Primary signal
$KR
Bearish
medium confidence
Mentioned
$KR
Relevance
6/10
AlphAI data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$KRBearishLow
01

Why it matters

The insider sale provides fresh data for traders monitoring KR's ownership changes.

02

Market read

Insider sales can influence short‑term price action; traders may adjust positions accordingly.

03

What to watch

No pre‑arranged 10b5‑1 plan; sale could be driven by personal liquidity needs.

Relevance 6/10Novelty 7/10Timing: filed Sep 21, 2026

Background

Form 4 filings disclose insider transactions and are primary sources for such events.

Company-level read

Ticker impact

$KRBearishMedium confidence
Context

Executive Vice President Mary Ellen Adcock sold 72,901 shares for $4.4M, reducing her stake to 175,233 shares.

Expected impact

May exert slight downward pressure on KR stock in the short term.

Evidence & confidence

Insider sales by high‑ranking officers often prompt traders to reassess valuation, especially when the sale size exceeds $1M.

Market effects

Minimal impact on retail sector; only affects KR-specific sentiment.

U.S. market only.

Low

Counterpoint

The sale may be a routine portfolio rebalancing, not a bearish signal.

Key entities

  • Kroger Co.

    U.S. grocery retailer (ticker KR).

  • Mary Ellen Adcock

    Executive Vice President of Kroger.

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

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