$KR

Adcock Mary Ellen sold $4.4M of KR

Adcock Mary Ellen (Executive Vice President) sold 72,901 shares of KROGER CO (KR) at an average of $60.70 ($60.64–$60.74, $4.43M total) across 3 trades on 2026-09-18.

Original reporting
SEC EDGAR · Adcock Mary Ellen
Published Sep 21, 2026, 5:14 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Sep 21, 2026, 6:40 PM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
AlphAI market briefInsider activity
Primary signal
$KR
Bearish
medium confidence
Mentioned
$KR
Relevance
6/10
AlphAI data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$KRBearishLow
01

Why it matters

The insider sale provides fresh data for traders monitoring KR's ownership changes.

02

Market read

Insider sales can influence short‑term price action; traders may adjust positions accordingly.

03

What to watch

No pre‑arranged 10b5‑1 plan; sale could be driven by personal liquidity needs.

Relevance 6/10Novelty 7/10Timing: filed Sep 21, 2026

Background

Form 4 filings disclose insider transactions and are primary sources for such events.

Company-level read

Ticker impact

$KRBearishMedium confidence
Context

Executive Vice President Mary Ellen Adcock sold 72,901 shares for $4.4M, reducing her stake to 175,233 shares.

Expected impact

May exert slight downward pressure on KR stock in the short term.

Evidence & confidence

Insider sales by high‑ranking officers often prompt traders to reassess valuation, especially when the sale size exceeds $1M.

Market effects

Minimal impact on retail sector; only affects KR-specific sentiment.

U.S. market only.

Low

Counterpoint

The sale may be a routine portfolio rebalancing, not a bearish signal.

Key entities

  • Kroger Co.

    U.S. grocery retailer (ticker KR).

  • Mary Ellen Adcock

    Executive Vice President of Kroger.

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

Related articles

$KRHighAI 8/10

Kroger (KR) Draws Tougher Antitrust Review For Its Planned Grocery Deal

Kroger (KR) faces increased antitrust scrutiny for its planned acquisition of Giant Eagle, with regulators focusing on overlapping stores in Columbus, Ohio. Experts expect significant store divestitures may be required. The deal's outcome could impact Kroger's growth strategy and dividend-focused investors. Kroger operates 2,800 stores and generated $141.3 billion in revenue last year.

$KRMedAI 8/10

KR SWOT Analysis: Financial Resilience and Growth Potential Reve

Kroger (KR) reported Q2 2026 sales of $34.62B, up 2.0% YoY. Supermarket fuel sales surged 25.6%, while identical sales rose 0.2%. Operating profit increased to $971M, but margins are pressured by rising costs. KR's GF Score is 77/100, with a GF Value of $67.84, suggesting 11.6% upside. The company faces competition, litigation risks, and inflation challenges.