Rogers Campbell sold $987K of HTFL

Rogers Campbell (Chief Medical Officer) sold 19,682 shares of Heartflow, Inc. (HTFL) at $50.15 ($0.99M total) on 2026-09-18 under a Rule 10b5-1 trading plan.

Original reporting
SEC EDGAR · Rogers Campbell
Published Sep 21, 2026, 10:19 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Sep 21, 2026, 10:24 PM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
AlphAI market briefInsider activity
Primary signal
$HTFL
Bearish
medium confidence
Mentioned
$HTFL
Relevance
4/10
AlphAI data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$HTFLBearishLow
01

Why it matters

The insider sale provides fresh data on executive holdings, offering a modest trading signal.

02

Market read

New Form 4 filing reveals insider sell of ~$1M, a modest negative cue for HTFL.

03

What to watch

Pre-arranged 10b5-1 plan reduces signaling concerns; sale may be routine liquidity need.

Relevance 4/10Novelty 7/10Timing: filing date 2026-09-21

Background

Heartflow, Inc. (HTFL) develops non-invasive cardiac imaging technology. Recent insider activity is disclosed via SEC Form 4.

Company-level read

Ticker impact

$HTFLBearishMedium confidence
Context

Chief Medical Officer Rogers Campbell sold 19,682 shares for $987,052 via a 10b5-1 plan, reducing his stake to 79,956 shares.

Expected impact

Possible short-term dip as market digests insider sell.

Evidence & confidence

Sale size is under $1M but involves a senior executive; market may view as a modest negative signal.

Market effects

Minimal impact on the medical device/diagnostics sector.

Limited to US investors tracking HTFL.

Low

Counterpoint

Insider may be diversifying; sale does not reflect company fundamentals.

Key entities

  • Rogers Campbell

    Chief Medical Officer of Heartflow, Inc.

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

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