Morgan Stanley Research Analysis: Traditional Server Revenue Grows 87%, Storage Still in Early Cycle
Morgan Stanley reports enterprise hardware spending surged in Q2, with traditional server revenue up 87% YoY, storage up 34%, and PCs up 14%. Despite strong growth, valuations declined for most stocks. MS favors P and SNX, maintains Neutral on Dell, and Underweight on HPQ. Dell showed strong execution but faces valuation concerns, while HPQ struggles with PC demand and margin pressures.
How this was made

The 30-second read
Why it matters
The report introduces new valuation perspectives that could shift investor positioning across the sector.
Market read
Analyst upgrades and price targets for key hardware players may drive sector rotation and influence related supply chain stocks.
What to watch
Potential supply chain constraints and memory price volatility could affect margins.
Background
Morgan Stanley's IT hardware report provides fresh analyst ratings, price targets, and sector outlook for major enterprise hardware companies.
Ticker impact
Morgan Stanley names SNX as a top pick with a $334 price target, highlighting strong distribution growth and hyperscaler exposure.
Upward move expected if growth forecasts hold.
Analyst view adds upside potential.
Morgan Stanley favors HPE after strong server margin stacking, maintaining a positive outlook.
Limited upside unless margin trends improve.
Coverage is favorable but valuation already high.
Morgan Stanley keeps Dell neutral with a $511 price target, noting strong execution but high valuation.
Potential sideways to modest upside.
Neutral rating limits immediate trade impetus.
Morgan Stanley underweights HPQ with a $19 price target, citing dual pressures from PC demand and margin compression.
Downward pressure likely.
Underweight rating and low target suggest downside.
Market effects
Enterprise hardware sector seen as entering later stages of a growth cycle, with storage early in upcycle.
U.S. enterprise hardware stocks may see valuation adjustments.
Impacts global OEMs and hyperscaler supply chains.
Counterpoint
Valuations may already price in growth, limiting upside despite analyst upgrades.
Key entities
- Analyst FirmMorgan Stanley
Provider of the IT hardware report and ratings.
- CompanyPure Storage
Top pick with Overweight rating.
- CompanySNX
Top pick with strong distribution growth.


