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SEC EDGARSEP 221 min read$PHR

Hoffman Allison C sold $67K of PHR

Hoffman Allison C (General Counsel & Secretary) sold 6,662 shares of Phreesia, Inc. (PHR) at $10.08 on 2026-09-21 under a Rule 10b5-1 trading plan.

Original reporting
SEC EDGAR · Hoffman Allison C
Published Sep 22, 2026, 8:26 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Sep 22, 2026, 8:47 PM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
About AlphAI AI DeskScoring methodologyReport an issue
AlphAI market briefInsider activity
Primary signal
$PHR
Neutral
high confidence
Mentioned
$PHR
Relevance
2/10
AlphAI data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$PHRNeutralLow
01

Why it matters

The sale is modest and unlikely to affect market perception of Phreesia.

02

Market read

Limited relevance; small insider sale with minimal market impact.

03

What to watch

Potential upcoming regulatory or product developments not disclosed in the filing.

Relevance 2/10Novelty 4/10Timing: post-market 2026-09-21

Background

SEC Form 4 filing discloses insider transactions; this is the first public report of the sale.

Company-level read

Ticker impact

$PHRNeutralHigh confidence
Context

General Counsel Hoffman Allison C sold 6,662 shares of Phreesia for $67,153 via a 10b5-1 plan on 2026-09-21.

Expected impact

minimal impact, price likely unchanged

Evidence & confidence

Sale represents ~2.5% of insider's holdings; no material change in ownership.

Market effects

Sector

None; Phreesia operates in healthcare technology with no sector-wide impact from this sale.

Regional

None; the transaction is US-specific and small.

Global

None

Counterpoint

What could challenge this read

If the insider is reducing exposure ahead of negative news, the sale could foreshadow downside.

Key entities

  • company
    Phreesia, Inc.

    Healthcare technology firm listed on NASDAQ under ticker PHR.

  • person
    Hoffman Allison C

    General Counsel & Secretary of Phreesia.

Read at source← All news

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

PHR insider trading history →

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