This Dividend King Was Removed From the S&P 100. Here's Why It's a Great Buy for Long-Term Investors Anyway.
Colgate-Palmolive (CL) was removed from the S&P 100 due to its $69B market cap being too small, but remains in the S&P 500. The company has raised dividends for 63 years and analysts expect 17% EPS growth from 2025-2028, with a current yield of 2.4%.
How this was made

The 30-second read
Why it matters
For traders, the key is whether index-tracking demand changes meaningfully. The article suggests the impact is mostly confined to smaller S&P 100 ETFs (e.g., OEF) rather than the broader S&P 500 passive complex.
Market read
This is an index-constituent and passive-flow story, not a new earnings or guidance catalyst.
What to watch
The article does not quantify expected fund-flow changes, and it leans on analyst EPS/dividend projections that may not materialize.
Background
The piece explains that S&P Global removed CL from the S&P 100 during quarterly rebalancing because its market cap was too small, while CL remains in the S&P 500.
Ticker impact
Colgate-Palmolive (CL) was removed from the S&P 100 in S&P Global’s Sept. 21 quarterly rebalancing due to market-cap size.
Low near-term impact; any effect should be limited to ETF/index-tracking flow mechanics rather than earnings power.
The article states CL remains in the S&P 500, implying continued broad passive ownership, with only reduced exposure to smaller S&P 100-focused ETFs.
Market effects
Consumer staples names may see periodic index-constituent churn, but this specific event is framed as valuation-driven versus fundamentals.
Primarily US passive-flow mechanics tied to S&P index products.
Limited; the story is about US index construction and passive investing rather than global demand or regulation.
Counterpoint
Removal from the S&P 100 could still matter for liquidity and marginal demand from S&P 100-tracking funds, even if CL stays in the S&P 500.
Key entities
- equityColgate-Palmolive
Removed from the S&P 100 on Sept. 21 but remains in the S&P 500; article argues dividend growth outlook remains intact.
- index_providerS&P Global
Conducted the quarterly rebalancing that removed CL from the S&P 100.
- etfiShares S&P 100 ETF (OEF)
Example of an S&P 100-linked ETF that would lose CL exposure after the rebalancing.


