$LIF

Haro Alex sold $2.0M of LIF

Haro Alex sold 50,000 shares of Life360, Inc. (LIF) at an average of $40.88 ($40.72–$41.16, $2.04M total) across 2 trades on 2026-09-21 under a Rule 10b5-1 trading plan.

Original reporting
SEC EDGAR · Haro Alex
Published Sep 23, 2026, 8:48 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Sep 23, 2026, 8:53 PM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
AlphAI market briefInsider activity
Primary signal
$LIF
Neutral
medium confidence
Mentioned
$LIF
Relevance
5/10
AlphAI data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$LIFNeutralLow
01

Why it matters

Provides fresh insider transaction data; modest impact on stock perception.

02

Market read

Insider sale adds to the flow of information but is unlikely to drive significant price movement.

03

What to watch

Potential upcoming corporate actions or financing needs not disclosed.

Relevance 5/10Novelty 5/10Timing: same-day filing

Background

Form 4 filing by Life360 director discloses a $2M stock sale under a 10b5‑1 plan.

Company-level read

Ticker impact

$LIFNeutralMedium confidence
Context

Director Haro Alex sold 50,000 shares for $2.04M on 2026-09-21 via a 10b5-1 plan.

Expected impact

minor downward pressure, unlikely to move price materially

Evidence & confidence

Sale size is modest relative to total shares outstanding and follows a 10b5‑1 plan.

Market effects

None significant for the broader consumer tech sector.

Limited to US markets where LIF trades.

Low

Counterpoint

The sale could signal insider concern despite being pre‑arranged.

Key entities

  • Life360, Inc.

    Public safety and location services provider.

  • Haro Alex

    Company director executing a pre‑arranged sale.

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

Related articles

$LIFMed

Why Life360 Stock Is Plunging Lower This Week

Life360 (NASDAQ: LIF) shares fell about 18% after Q2 results despite beating analyst expectations. The company reported Q2 sales up 38% and MAUs up 16% to over 100 million, with advertising revenue quadrupling to 14% of sales. Management did not raise full-year guidance, and the stock trades around 45x free cash flow.

$LIFMedAI 8/10

Life360 (LIF) Q2 2026 Earnings Call Transcript

Life360 (LIF) reported Q2 2026 revenue of $159.0 million, up 38% year over year, driven by $115.6 million subscription revenue (+31%) and $22.0 million advertising revenue (+315%) after Nativo integration. MAU rose to 102.4 million (+16%). Adjusted EBITDA was $31.1 million (+53%). Full-year subscription guidance raised to $475-$480 million; revenue $650-$685 million.

$LIFMed

Why Life360 Stock Is Crashing Today

Life360 (NASDAQ: LIF) shares fell 25.7% Tuesday after the company reported Q2 results. Q2 revenue rose 38% to $159 million, while GAAP EPS fell to $0.06. Management kept full-year revenue and profit guidance unchanged, adjusting subscription and retail hardware targets. CFO Russell Burke said AI-native transition should drive operating leverage starting in 2027.

$LIFMed

Why Life360 Stock Is Plunging Lower This Week

Life360 (LIF) shares fell about 18% for the week after the company reported Q2 earnings. According to Life360, Q2 revenue rose 38%, MAUs grew 16% to over 100 million, and adjusted EBITDA increased 53%. The stock dropped despite beating analyst expectations because management did not raise full-year guidance.

$LIFMedAI 8/10

Life360 Q2 Results: Revenue rises 38% YoY, but stock falls 25%

Life360 Inc. (NASDAQ: LIF) shares fell about 25% to $50.20 after Q2 results beat estimates but the company kept fiscal 2026 revenue guidance at $650 million to $685 million, below the $670.24 million analyst midpoint. Q2 EPS was $0.06 vs $0.01; revenue was $158.96 million vs $156.39 million. Advertising revenue hit $22 million.