Kohl’s vs. Macy’s: Which Struggling Retailer Can Still Afford Its Dividend?
Macy's (M) is deemed a safer dividend pick than Kohl's (KSS) due to its $1.3B cash, growing comparable sales, and increasing payouts since 2021. Kohl's, with $0.5B cash, faces debt pressures and has cut dividends twice since 2020. Macy's reported $5.059B revenue, beating estimates, while Kohl's guidance predicts flat to -1.5% comps.
How this was made

The 30-second read
Why it matters
KSS faces dividend risk; M appears safer, influencing income‑focused allocation decisions.
Market read
Provides a dividend‑safety comparison that may shift income‑investor preferences between the two retailers.
What to watch
Potential upside from upcoming tariff‑refunds and private‑label brand expansion.
Background
The article compares dividend safety between Kohl's (KSS) and Macy's (M) using recent sales, cash, and debt data.
Ticker impact
Kohl's dividend cut and flat-to-down guidance raise concerns about its ability to sustain payouts amid high debt.
likely pressure as investors price in dividend sustainability risk
Reduced dividend, weak comps, and high‑cost notes create cash‑flow strain.
Macy's posted comparable‑sales growth and raised dividend, indicating a stronger cash position and lower payout risk.
potential support as dividend safety attracts income investors
Improving comps, higher cash and growing dividend suggest lower risk.
Market effects
Highlights dividend sustainability challenges in the retail sector, may pressure other low‑margin apparel stocks.
U.S. retail investors may re‑evaluate income‑focused positions.
Limited to U.S. retail equities; no broader macro effect.
Counterpoint
Kohl's low valuation could attract deep‑value buyers betting on a turnaround.
Key entities
- CompanyKohl's
U.S. department store chain with dividend cuts and high‑cost debt.
- CompanyMacy's
U.S. department store chain with growing sales and rising dividend.



