Swartz Allison sold $102K of PGNY
Swartz Allison (EVP, GC) sold 3,903 shares of Progyny, Inc. (PGNY) at $26.10 ($0.10M total) on 2026-09-23 under a Rule 10b5-1 trading plan.
How this was made
The 30-second read
Why it matters
A modest insider sale may cause short-term price softness but is unlikely to drive major moves.
Market read
The filing adds a new data point for investors monitoring insider activity at PGNY.
What to watch
The insider retains a large position (75,816 shares) indicating continued confidence.
Background
Form 4 filings are primary disclosures of insider transactions required by the SEC.
Ticker impact
SEC Form 4 shows EVP/GC Swartz Allison sold 3,903 shares for $101,868, a direct insider sale.
potential slight downward pressure as market prices in the sale
The sale is under $1M and represents a small fraction of holdings; investors may view it as routine rather than a red flag.
Market effects
Minimal impact on the broader fertility benefits sector.
No significant regional effect.
Limited to investors tracking insider activity.
Counterpoint
The sale could be unrelated to company fundamentals and merely portfolio rebalancing.
Key entities
- CompanyProgyny, Inc.
Provider of fertility benefits solutions, ticker PGNY.
- IndividualSwartz Allison
Executive Vice President, General Counsel at Progyny.



