Hyundai Outsold Ford on Hybrids by 10,000 in August. Now Cox Forecasts Hyundai Takes Ford’s No. 3 Spot in U.S. Sales This Quarter.
Hyundai Motor Group sold 25,000 hybrids in August, outpacing Ford's 15,040. Cox Automotive forecasts Hyundai to surpass Ford in U.S. sales for Q3, with 511,421 vehicles vs. Ford's 504,172. Hyundai's hybrid sales rose 33% in August, while Ford's fell 19.9%. Ford's hybrid lineup is concentrated in pickups, while Hyundai offers hybrids across multiple segments.
How this was made
The 30-second read
Why it matters
The forecast suggests a potential market-share loss for Ford, which could trigger short-term price declines.
Market read
New sales forecast data creates a near-term trading signal for Ford and highlights competitive pressure from Hyundai/Kia.
What to watch
Ford's upcoming EV rollout and profitability focus may offset short-term sales weakness.
Background
Cox Automotive released its Q3 U.S. sales forecast, comparing Hyundai Motor Group and Ford for the first time.
Ticker impact
Cox forecast shows Ford will be outsold by Hyundai in Q3, projecting a sales shortfall of 7,249 units versus Hyundai.
likely pressure as the market prices in the sales shortfall forecast
The sales forecast is a primary new data point for Ford and suggests weaker demand relative to a key competitor, which typically triggers a sell-off.
Market effects
The forecast highlights a shift in U.S. hybrid vehicle market share toward Korean manufacturers, potentially pressuring other legacy automakers.
U.S. auto sector may see a modest rotation from Ford to Hyundai/Kia stocks.
Signals broader competitive dynamics in the global hybrid market, but primary impact is U.S. focused.
Counterpoint
If Ford's profit margins improve despite lower volume, the stock could hold or rebound.
Key entities
- CompanyFord Motor Co.
U.S. automaker projected to fall behind Hyundai in Q3 sales.
- CompanyHyundai Motor Group
Korean automaker projected to overtake Ford in U.S. sales for Q3.
