Procore Technologies, Zeta Global, and SoundHound AI Stocks Trade Up, What You Need To Know
Procore Technologies (PCOR), Zeta Global (ZETA), and SoundHound AI (SOUN) rose 3.7%, 6.8%, and 4.7% respectively after U.S. data showed a 0.9% increase in personal consumption expenditures, indicating strong consumer demand and steady economic growth. The core PCE price index rose 0.2% month-over-month, while Q2 GDP growth was confirmed at 2.2%.
How this was made

The 30-second read
Why it matters
The stronger-than‑expected consumer demand boosted risk appetite, leading to notable gains in several software stocks.
Market read
Macro‑driven rally lifts tech‑focused equities, creating short‑term buying opportunities.
What to watch
Potential supply‑chain constraints in construction could limit Procore's upside despite higher spending.
Background
BEA released August PCE data showing a 0.9% rise in personal consumption expenditures and a 2.2% annualized Q2 GDP growth.
Ticker impact
Procore Technologies rose 3.7% after the BEA PCE data showed stronger consumer spending.
upward pressure as investors price in higher spending on construction projects
The macro surprise lifts risk appetite for growth‑oriented software firms like Procore.
Zeta Global jumped 6.8% on the same macro release, reflecting broader software sector optimism.
upward pressure as ad spend expectations improve
Macro‑driven demand for digital advertising underpins the price move.
SoundHound AI gained 4.7% following the PCE report, riding the tech‑sector rally.
upward pressure as investors anticipate higher AI adoption
Macro strength translates into higher discretionary spending on AI‑enabled products.
Market effects
The upbeat consumer‑spending data lifts the broader software and technology services sector.
U.S. equities gain as investors reassess growth outlook across the market.
Positive U.S. consumer data may reinforce risk‑on sentiment globally, supporting tech‑heavy indices.
Counterpoint
If the macro data is already priced in, the rally could be short‑lived and vulnerable to profit‑taking.
Key entities
- government_agencyBureau of Economic Analysis
Released the consumer spending and GDP data.

