Arrow Electronics adds PeaSoup cloud storage services to ArrowSphere Cloud in the UK
Arrow Electronics expanded its ArrowSphere Cloud in the UK by adding PeaSoup Cloud's S3-compatible storage and Veeam Cloud Connect services, offering partners data protection and UK-based storage options. The services support various applications, meet data sovereignty requirements, and feature secure, energy-efficient data centers. Arrow and PeaSoup Cloud highlighted the benefits for partners and customers.
How this was made

The 30-second read
Why it matters
The addition of PeaSoup Cloud services broadens Arrow's cloud portfolio, targeting customers needing UK‑based data residency and ransomware resilience. While the deal is not large in monetary terms, it signals Arrow's focus on compliance‑driven cloud offerings.
Market read
A modest, positive catalyst for Arrow Electronics; limited broader market impact.
What to watch
Potential cost efficiencies from PeaSoup's immersion cooling and the strategic importance of UK data‑sovereignty requirements for enterprise customers.
Background
Arrow Electronics (ARW) is a global distributor of electronic components and enterprise computing solutions. ArrowSphere Cloud is its platform for aggregating cloud services for channel partners.
Ticker impact
Arrow Electronics announced adding PeaSoup Cloud's S3-compatible storage and Veeam Cloud Connect services to its ArrowSphere Cloud platform in the UK.
likely modest upside as the market prices in the expanded service offering
New service addition is a positive catalyst but limited in scale; impact expected to be incremental rather than a sharp move.
Market effects
Enhances Arrow's position in the UK cloud services and data‑sovereignty niche, potentially prompting competitors to highlight local offerings.
May boost confidence among UK‑based channel partners and enterprises seeking compliant storage solutions.
Limited to the cloud services segment; unlikely to affect broader market indices.
Counterpoint
The partnership could be seen as a modest add‑on with limited revenue upside, offering little material change to Arrow's valuation.
Key entities
- CompanyArrow Electronics
US‑listed distributor expanding its cloud services.
- CompanyPeaSoup Cloud
UK‑based cloud storage provider partnering with Arrow.





