Boughton Soleil sold $101K of HIMS

Boughton Soleil (Chief Legal Officer) sold 3,461 shares of Hims & Hers Health, Inc. (HIMS) at $29.17 ($0.10M total) on 2026-09-30 under a Rule 10b5-1 trading plan.

Original reporting
SEC EDGAR · Boughton Soleil
Published Oct 2, 2026, 8:31 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Oct 2, 2026, 8:38 PM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
AlphAI market briefInsider activity
Primary signal
$HIMS
Bearish
high confidence
Mentioned
$HIMS
Relevance
3/10
AlphAI data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$HIMSBearishLow
01

Why it matters

A small insider sale may slightly depress the stock but is unlikely to move the market.

02

Market read

The filing provides fresh, albeit modest, information for traders monitoring insider activity.

03

What to watch

The 10b5-1 plan pre‑arranges sales, reducing the informational value of the transaction.

Relevance 3/10Novelty 3/10Timing: today

Background

SEC Form 4 filing discloses insider transactions for public companies.

Company-level read

Ticker impact

$HIMSBearishHigh confidence
Context

Chief Legal Officer sold 3,461 shares for $100,957, reducing his stake to 300,809 shares.

Expected impact

likely modest pressure as the market prices in the insider sell.

Evidence & confidence

Form 4 filing is a primary source; the amount ($101K) is small but signals potential insider sentiment.

Market effects

Minimal impact on the broader telehealth sector.

No significant regional effect.

Limited to Hims & Hers investors.

Counterpoint

The sale could be routine portfolio rebalancing and not indicative of negative outlook.

Key entities

  • Boughton Soleil

    Chief Legal Officer of Hims & Hers Health, Inc.

  • Hims & Hers Health, Inc.

    Provider of telehealth and wellness products.

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

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