$TOST

Vassil Jonathan sold $400K of TOST

Vassil Jonathan (Chief Revenue Officer) sold 13,465 shares of Toast, Inc. (TOST) at an average of $29.69 ($29.35–$30.03, $0.40M total) across 2 trades on 2026-10-02 under a Rule 10b5-1 trading plan.

Original reporting
SEC EDGAR · Vassil Jonathan
Published Oct 5, 2026, 8:31 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Oct 5, 2026, 8:36 PM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
AlphAI market briefInsider activity
Primary signal
$TOST
Neutral
medium confidence
Mentioned
$TOST
Relevance
3/10
AlphAI data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$TOSTNeutralLow
01

Why it matters

The disclosed sale is routine and unlikely to move the stock significantly, but it provides transparency for investors monitoring insider activity.

02

Market read

A modest insider sell filed today; low immediate trading relevance.

03

What to watch

Potential upcoming earnings or product news could amplify the impact of this modest sale.

Relevance 3/10Novelty 3/10Timing: post‑market filing today

Background

SEC Form 4 filings disclose insider transactions; a 10b5‑1 plan indicates pre‑arranged sales, reducing speculation about motive.

Company-level read

Ticker impact

$TOSTNeutralMedium confidence
Context

Form 4 shows CRO Vassil Jonathan sold ~400K of shares via a 10b5‑1 plan, reducing his stake to 77,424 shares.

Expected impact

likely modest pressure as the market prices in the insider sell

Evidence & confidence

A $400K sale by a senior officer is a routine disclosure; the amount is small relative to market cap, so any price effect is expected to be limited.

Market effects

None; the sale does not affect the broader restaurant‑technology sector.

None; limited to Toast shareholders.

None

Counterpoint

The sale could be interpreted as a signal of insider concern, prompting a short‑term sell.

Key entities

  • Toast, Inc.

    US‑listed restaurant‑technology platform (ticker TOST).

  • Vassil Jonathan

    Chief Revenue Officer of Toast, insider selling shares.

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

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