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SEC EDGAR$TOST

Vassil Jonathan sold $400K of TOST

Vassil Jonathan (Chief Revenue Officer) sold 13,465 shares of Toast, Inc. (TOST) at an average of $29.69 ($29.35–$30.03, $0.40M total) across 2 trades on 2026-10-02 under a Rule 10b5-1 trading plan.

Original reporting
SEC EDGAR · Vassil Jonathan
Published Oct 5, 2026, 8:31 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Oct 5, 2026, 8:36 PM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
About AlphAI AI DeskScoring methodologyReport an issue
AlphAI market briefInsider activity
Primary signal
$TOST
Neutral
medium confidence
Mentioned
$TOST
Relevance
3/10
AlphAI data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$TOSTNeutralLow
01

Why it matters

The disclosed sale is routine and unlikely to move the stock significantly, but it provides transparency for investors monitoring insider activity.

02

Market read

A modest insider sell filed today; low immediate trading relevance.

03

What to watch

Potential upcoming earnings or product news could amplify the impact of this modest sale.

Relevance 3/10Novelty 3/10Timing: post‑market filing today

Background

SEC Form 4 filings disclose insider transactions; a 10b5‑1 plan indicates pre‑arranged sales, reducing speculation about motive.

Company-level read

Ticker impact

$TOSTNeutralMedium confidence
Context

Form 4 shows CRO Vassil Jonathan sold ~400K of shares via a 10b5‑1 plan, reducing his stake to 77,424 shares.

Expected impact

likely modest pressure as the market prices in the insider sell

Evidence & confidence

A $400K sale by a senior officer is a routine disclosure; the amount is small relative to market cap, so any price effect is expected to be limited.

Market effects

Sector

None; the sale does not affect the broader restaurant‑technology sector.

Regional

None; limited to Toast shareholders.

Global

None

Counterpoint

What could challenge this read

The sale could be interpreted as a signal of insider concern, prompting a short‑term sell.

Key entities

  • Company
    Toast, Inc.

    US‑listed restaurant‑technology platform (ticker TOST).

  • Person
    Vassil Jonathan

    Chief Revenue Officer of Toast, insider selling shares.

Read at source← All news

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

TOST insider trading history →

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