NOW Maintained by Stifel -- Price Target Raised to $160
Stifel maintained a 'Buy' rating for ServiceNow (NOW) and raised its price target from $120 to $160. GuruFocus values NOW at $243.65, suggesting a 43.3% undervaluation. The company has a GF Score of 88/100, indicating strong performance, but insiders have sold $1.94M in shares recently. ServiceNow specializes in cloud-based enterprise solutions with $10B in annual subscription revenue.
How this was made
The 30-second read
Why it matters
The new $160 target reflects analyst confidence but must be weighed against recent insider sell‑off.
Market read
Analyst target raise is a fresh catalyst that could move NOW shares, though insider selling adds a counterweight.
What to watch
Significant insider selling of $1.9 M in the past three months may temper enthusiasm.
Background
ServiceNow is a leading cloud‑based workflow automation platform with a market cap of ~$143 B and strong subscription revenue.
Ticker impact
Stifel raised ServiceNow's price target from $120 to $160 and maintained a Buy rating.
likely upward pressure as investors price in the higher target
Target increase of 33% signals stronger growth expectations, which can attract buying interest.
Market effects
Higher target may boost sentiment for the broader enterprise‑software sector.
Primarily U.S. tech market focus.
Limited to investors tracking ServiceNow and comparable cloud‑software peers.
Counterpoint
Target raise could be premature if growth slows; insiders are selling.
Key entities
- companyServiceNow Inc.
Provider of enterprise workflow automation software.
- analystStifel
Equity research firm that issued the rating and target update.

