Vassil Jonathan sold $230K of TOST
Vassil Jonathan (Chief Revenue Officer) sold 7,623 shares of Toast, Inc. (TOST) at $30.19 ($0.23M total) on 2026-10-05 under a Rule 10b5-1 trading plan.
How this was made
The 30-second read
Why it matters
The disclosed sale is modest in size and likely to have limited effect on Toast's share price.
Market read
Provides fresh insider‑sale data for traders monitoring Toast; limited actionable impact.
What to watch
Potential upcoming earnings or product announcements that may offset the sell pressure.
Background
Form 4 filings disclose insider transactions and are primary sources for insider activity.
Ticker impact
Chief Revenue Officer Vassil Jonathan sold 7,623 shares of Toast (TOST) for $230,168.86 on 2026-10-05 via a 10b5‑1 plan.
likely slight downward pressure as the market prices the insider's sell.
A C‑level insider sold $230K of stock under a pre‑arranged plan; the amount is small relative to market cap, so impact is limited.
Market effects
Minimal; the sale does not signal broader trends in the restaurant‑technology sector.
None; the filing is company‑specific.
None; limited to Toast shareholders.
Counterpoint
The sale could be routine under a 10b5‑1 plan and not indicative of negative sentiment.
Key entities
- CompanyToast, Inc.
US‑listed restaurant‑technology platform (ticker TOST).
- PersonVassil Jonathan
Chief Revenue Officer of Toast, insider selling shares.


