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SEC EDGAR$TOST

Vassil Jonathan sold $230K of TOST

Vassil Jonathan (Chief Revenue Officer) sold 7,623 shares of Toast, Inc. (TOST) at $30.19 ($0.23M total) on 2026-10-05 under a Rule 10b5-1 trading plan.

Original reporting
SEC EDGAR · Vassil Jonathan
Published Oct 6, 2026, 8:50 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Oct 6, 2026, 8:55 PM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
About AlphAI AI DeskScoring methodologyReport an issue
AlphAI market briefInsider activity
Primary signal
$TOST
Neutral
medium confidence
Mentioned
$TOST
Relevance
3/10
AlphAI data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$TOSTNeutralLow
01

Why it matters

The disclosed sale is modest in size and likely to have limited effect on Toast's share price.

02

Market read

Provides fresh insider‑sale data for traders monitoring Toast; limited actionable impact.

03

What to watch

Potential upcoming earnings or product announcements that may offset the sell pressure.

Relevance 3/10Novelty 3/10Timing: after-hours filing on 2026-10-06

Background

Form 4 filings disclose insider transactions and are primary sources for insider activity.

Company-level read

Ticker impact

$TOSTNeutralMedium confidence
Context

Chief Revenue Officer Vassil Jonathan sold 7,623 shares of Toast (TOST) for $230,168.86 on 2026-10-05 via a 10b5‑1 plan.

Expected impact

likely slight downward pressure as the market prices the insider's sell.

Evidence & confidence

A C‑level insider sold $230K of stock under a pre‑arranged plan; the amount is small relative to market cap, so impact is limited.

Market effects

Sector

Minimal; the sale does not signal broader trends in the restaurant‑technology sector.

Regional

None; the filing is company‑specific.

Global

None; limited to Toast shareholders.

Counterpoint

What could challenge this read

The sale could be routine under a 10b5‑1 plan and not indicative of negative sentiment.

Key entities

  • Company
    Toast, Inc.

    US‑listed restaurant‑technology platform (ticker TOST).

  • Person
    Vassil Jonathan

    Chief Revenue Officer of Toast, insider selling shares.

Read at source← All news

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

TOST insider trading history →

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