$SBUX

BREWER BRADY sold $156K of SBUX

BREWER BRADY (ceo, International) sold 1,641 shares of STARBUCKS CORP (SBUX) at $94.76 ($0.16M total) on 2026-10-05 under a Rule 10b5-1 trading plan.

Original reporting
SEC EDGAR · BREWER BRADY
Published Oct 7, 2026, 10:29 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Oct 7, 2026, 10:30 PM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
AlphAI market briefInsider activity
Primary signal
$SBUX
Bearish
medium confidence
Mentioned
$SBUX
Relevance
3/10
AlphAI data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$SBUXBearishLow
01

Why it matters

The disclosed sale is the primary new fact, offering a modest data point for traders monitoring insider activity.

02

Market read

A small insider sale by the international CEO may cause slight short‑term pressure on SBUX, but overall impact is limited.

03

What to watch

The CEO retains a sizable stake (71,508 shares) and the sale price was near the market price, suggesting no distress.

Relevance 3/10Novelty 3/10Timing: filing today

Background

Form 4 filings provide the first public disclosure of insider transactions.

Company-level read

Ticker impact

$SBUXBearishMedium confidence
Context

CEO Brewer Brady sold 1,641 shares for $155,501 via a 10b5-1 plan, reducing his stake to 71,508 shares.

Expected impact

likely pressure as the market prices in the insider sell

Evidence & confidence

The sale is modest in size but involves the CEO, which can prompt short-term selling pressure.

Market effects

Minimal impact on the broader coffee/restaurant sector.

No significant regional effect.

Limited to investors tracking Starbucks insider activity.

Counterpoint

The sale could be routine under a pre‑arranged plan and not indicate any negative outlook.

Key entities

  • Starbucks Corp.

    Global coffeehouse chain.

  • Brewer Brady

    CEO, International of Starbucks.

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

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