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SEC EDGAR$SBUX

BREWER BRADY sold $156K of SBUX

BREWER BRADY (ceo, International) sold 1,641 shares of STARBUCKS CORP (SBUX) at $94.76 ($0.16M total) on 2026-10-05 under a Rule 10b5-1 trading plan.

Original reporting
SEC EDGAR · BREWER BRADY
Published Oct 7, 2026, 10:29 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Oct 7, 2026, 10:30 PM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
About AlphAI AI DeskScoring methodologyReport an issue
AlphAI market briefInsider activity
Primary signal
$SBUX
Bearish
medium confidence
Mentioned
$SBUX
Relevance
3/10
AlphAI data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$SBUXBearishLow
01

Why it matters

The disclosed sale is the primary new fact, offering a modest data point for traders monitoring insider activity.

02

Market read

A small insider sale by the international CEO may cause slight short‑term pressure on SBUX, but overall impact is limited.

03

What to watch

The CEO retains a sizable stake (71,508 shares) and the sale price was near the market price, suggesting no distress.

Relevance 3/10Novelty 3/10Timing: filing today

Background

Form 4 filings provide the first public disclosure of insider transactions.

Company-level read

Ticker impact

$SBUXBearishMedium confidence
Context

CEO Brewer Brady sold 1,641 shares for $155,501 via a 10b5-1 plan, reducing his stake to 71,508 shares.

Expected impact

likely pressure as the market prices in the insider sell

Evidence & confidence

The sale is modest in size but involves the CEO, which can prompt short-term selling pressure.

Market effects

Sector

Minimal impact on the broader coffee/restaurant sector.

Regional

No significant regional effect.

Global

Limited to investors tracking Starbucks insider activity.

Counterpoint

What could challenge this read

The sale could be routine under a pre‑arranged plan and not indicate any negative outlook.

Key entities

  • Company
    Starbucks Corp.

    Global coffeehouse chain.

  • Executive
    Brewer Brady

    CEO, International of Starbucks.

Read at source← All news

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

SBUX insider trading history →

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