$ROKU

Collier Charles sold $3.1M of ROKU

Collier Charles (President, Roku Media) sold 20,538 shares of ROKU, INC (ROKU) at an average of $151.63 ($151.60–$152.07, $3.11M total) across 4 trades on 2026-10-05 under a Rule 10b5-1 trading plan.

Original reporting
SEC EDGAR · Collier Charles
Published Oct 7, 2026, 9:14 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Oct 7, 2026, 9:18 PM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
AlphAI market briefInsider activity
Primary signal
$ROKU
Bearish
medium confidence
Mentioned
$ROKU
Relevance
5/10
AlphAI data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$ROKUBearishLow
01

Why it matters

The transaction provides fresh, primary‑source information about insider activity.

02

Market read

Insider sales are monitored by traders; this filing adds a modest bearish signal for Roku.

03

What to watch

Potential upcoming earnings or product news could outweigh the insider sell effect.

Relevance 5/10Novelty 5/10Timing: post‑filing today

Background

SEC Form 4 filing discloses an insider sale by Roku's President.

Company-level read

Ticker impact

$ROKUBearishMedium confidence
Context

Form 4 shows President Collier Charles sold 20,538 shares (~$3.1M) via a 10b5‑1 plan.

Expected impact

likely slight downward pressure as market prices in the insider sell.

Evidence & confidence

The sale is sizable for an insider but not large enough to trigger a major move; typical market reaction is modest price dip.

Market effects

Minimal impact on streaming/tech sector; only a single insider transaction.

None

Low

Counterpoint

The sale could be routine under a 10b5‑1 plan and not reflect any negative outlook.

Key entities

  • Collier Charles

    President, Roku Media

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

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