B. Riley maintains buy ratings on Booking, Expedia and Airbnb stock
B. Riley maintains buy ratings on Booking (BKNG), Expedia (EXPE), and Airbnb (ABNB), citing positive travel trends and market share gains. Price targets set at $274 for BKNG, $390 for EXPE, and $210 for ABNB. Airbnb trades at $160.39 with a market cap of $94.56B. Other analysts also upgraded ABNB, citing growth and AI potential.
How this was made
The 30-second read
Why it matters
Analyst upgrades are likely to generate short‑term buying interest, especially for Airbnb which trades below the new target.
Market read
The upgrades provide fresh actionable insight for traders focusing on travel sector equities.
What to watch
Potential macro headwinds and geopolitical risks could limit upside.
Background
B. Riley issued new buy ratings and price targets for three major travel platforms amid mixed travel demand data.
Ticker impact
B. Riley maintains a buy rating and sets a $274 price target for Booking Holdings.
likely upward pressure as investors price in the higher target
Buy rating and $274 target suggest upside potential relative to current price.
B. Riley maintains a buy rating and sets a $390 price target for Expedia Group.
likely upward pressure as market absorbs the new target
Buy rating and $390 target indicate expected outperformance.
B. Riley maintains a buy rating and sets a $210 price target for Airbnb.
likely upward pressure as the target exceeds current trading levels
Buy rating and $210 target suggest upside from current price.
Market effects
Positive outlook for travel and lodging sector from analyst upgrades.
U.S. travel stocks may see modest gains.
Reinforces broader optimism in global travel recovery.
Counterpoint
If travel demand softens further, the targets may be overly optimistic.
Key entities
- Analyst FirmB. Riley
Provides buy ratings and price targets for travel stocks.

