Citi, Morgan Stanley Put Alibaba Back in Focus
Alibaba (BABA) is preparing for its fiscal Q2 earnings report. Citi and Morgan Stanley are optimistic about Alibaba Cloud's growth, raising price targets and estimates. Both firms expect cloud revenue to rise 50%+ YoY, with improving margins. They believe cloud profits could offset AI-related losses, reducing concerns about AI spending's impact on profitability. E-commerce revenue is expected to decline slightly.
How this was made

The 30-second read
Why it matters
Analyst upgrades highlight cloud as a new profit engine, potentially shifting investor focus.
Market read
Upgrades may drive short‑term buying pressure ahead of earnings.
What to watch
Recent e‑commerce weakness and macro‑economic headwinds may limit upside.
Background
Alibaba is approaching its fiscal Q2 earnings with mixed performance: strong cloud growth versus softer e‑commerce.
Ticker impact
Citi raised its price target to $193 and Morgan Stanley kept an Overweight rating, both citing accelerating cloud growth ahead of Q2 earnings.
upward pressure as investors price in higher cloud revenue expectations
Both major banks upgraded the stock with higher targets, indicating fresh bullish sentiment before earnings.
Market effects
Positive outlook for Chinese cloud providers may lift peers in the sector.
Potential boost for broader Chinese tech equities ahead of earnings season.
Analyst upgrades on a mega‑cap can influence global tech sentiment.
Counterpoint
If cloud growth stalls or AI spending overruns, the upgrades could be premature.
Key entities
- companyAlibaba Group Holding Ltd.
Chinese e‑commerce and cloud services giant.
- financial_institutionCiti
Maintained Buy rating and raised price target.
- financial_institutionMorgan Stanley
Reiterated Overweight rating and increased EBITA forecasts.
