Top Stories: Apple's 'Welcome Home' Launch on October 13 and More

Apple has reportedly reduced component orders for the iPhone 18 Pro models by 15% to 20% for October, citing lower demand and higher prices. According to Nikkei, the cuts reflect challenges in consumer adoption at elevated price points. AAPL shares fell 1.6% in premarket trading on Friday, with retail sentiment turning bearish. The stock had previously reached an all-time high.

Apple acquired the team and technology of AI podcast startup Huxe, signaling a push into personalized audio content. Huxe's tech generates custom podcasts based on user preferences and schedules. This move positions Apple to compete with Spotify's AI-driven podcast initiatives and could transform Apple Podcasts. The acquisition follows Apple's recent AI integrations and aligns with its privacy-first approach.

Apple plans to hire some Huxe AI employees and license its tech, according to a filing with the European Commission. Huxe, which developed AI-generated podcast features, announced its shutdown on May 21. Apple's move may aim to enhance its Podcasts app, though specifics are unclear.

Apple has reportedly reduced production of iPhone 18 Pro and Pro Max components by 15-20% in October due to weaker demand, according to Nikkei Asia. The models, priced at $1,199 and $1,299, are $100 more expensive than their predecessors. Higher memory chip costs and a staggered launch schedule may be contributing factors. The impact on Apple's revenue remains uncertain.

A judge ruled that a lawsuit against Apple over its Photos app creating faceprints without consent can proceed. The case alleges violations of Illinois' Biometric Information Privacy Act, as Apple did not obtain written consent or publish a data retention policy. The judge denied Apple's motion for summary judgment, except for claims related to cropped photos. The case will now proceed to trial to determine if the faceprints are biometric data and if Apple controls them.

Apple reportedly asked suppliers to reduce component production for iPhone 18 Pro models by 15-20% in October, citing weaker demand and higher memory-chip costs. Apple shares fell 1.6-2.0% in premarket trading on October 9, 2026, according to reports.