Tom Cruise's Digger on course to be biggest box office flop of all time
Warner Bros.' film 'Digger,' starring Tom Cruise, is projected to lose $245 million globally, potentially making it the biggest box office flop ever. The film's second-weekend sales dropped 60%, bringing its total to $35.3 million. Variety reports it needs $350 million to break even, though Warner Bros. claims $300 million is the target. The film's Oscar campaign may be scaled back due to poor reception.
How this was made

The 30-second read
Why it matters
The disclosed loss could trigger a downgrade of earnings forecasts and pressure on WBD's share price.
Market read
First report of a major box‑office loss for a US‑listed studio, likely to affect its stock and the media sector.
What to watch
Warner Bros. Discovery's diversified streaming and cable businesses may cushion the impact.
Background
Box‑office performance directly affects studio earnings; a $300 M loss is sizable for a major studio.
Ticker impact
Warner Bros. Discovery faces a $300‑$350 million loss on the box‑office flop of "Digger", its biggest under‑performance on record.
likely downside as the market absorbs the loss estimate
The article provides the first disclosed loss estimate for the film, a material hit to earnings and cash flow.
Market effects
Potentially weighs on the broader entertainment and media sector as box‑office risk re‑evaluated.
U.S. market may see slight pullback in media stocks.
Limited to companies with exposure to theatrical releases.
Counterpoint
If the film's loss is already priced in, the stock may stabilize or rebound on other pipeline news.
Key entities
- companyWarner Bros. Discovery
Parent company of the film distributor, facing the loss.
- personTom Cruise
Star of the film, not a trading factor.





