Q1 Earnings Highlights: Brown-Forman (NYSE:BF.B) Vs The Rest Of The Beverages, Alcohol, and Tobacco Stocks
Celsius (CELH) reported Q1 revenue of $817.9M, up 10.6% YoY but missing estimates, with stock down 2%. Keurig Dr Pepper (KDP) reported $7.31B revenue, up 75.6% YoY, beating estimates, with stock up 2.8%. PepsiCo (PEP) reported $25.27B revenue, up 5.6% YoY, beating estimates, with stock up 1.9%.
How this was made

The 30-second read
Why it matters
Earnings beats for KDP and PEP support short‑term bullish bias, while Celsius's miss suggests caution on the energy‑drink niche.
Market read
Mixed earnings outcomes provide sector‑specific trade ideas; bullish on KDP and PEP, bearish on CELH.
What to watch
KDP's guidance meeting expectations may limit upside; PepsiCo's margin beat may be modest relative to peers.
Background
The article compares Q1 earnings highlights across three beverage companies, noting revenue growth, earnings beats, and stock reactions.
Ticker impact
Celsius missed revenue and earnings estimates, causing its stock to fall 2% after the Q1 results.
likely pressure as the market prices in the earnings miss
Revenue fell short of expectations and EPS missed, prompting a 2% decline.
Keurig Dr Pepper posted strong revenue growth and beat EPS, sending its shares up 2.8% after the Q1 release.
likely modest upside as investors reward the revenue beat
Revenue beat expectations and fastest growth in the group, supporting a price rise.
PepsiCo delivered a revenue beat and modest margin beat, lifting its stock 1.9% post‑earnings.
likely modest upside as the market digests the beat
Revenue and EPS beat expectations, prompting a near‑2% price increase.
Market effects
Beverage sector shows divergent performance; energy drinks lag while soft drinks and coffee brands beat expectations.
U.S. consumer staples index may see slight net gain from KDP and PEP offsets against CELH weakness.
Limited to U.S. equities; no broader macro impact.
Counterpoint
Celsius could rebound if it refines pricing or expands distribution, despite the miss.
Key entities
- CompanyCelsius Holdings
Energy‑drink maker that missed Q1 estimates.
- CompanyKeurig Dr Pepper
Soft‑drink and coffee conglomerate that beat revenue expectations.
- CompanyPepsiCo
Global beverage giant that posted modest earnings beat.




