Most Online Shoppers Still Use Passwords When There’s a Safer, Simpler Option
A Dashlane report shows low passkey adoption on major platforms. Amazon had 17% passkey logins, eBay 8%, PayPal 18%, and Google 28%. Dashlane's chief product officer urges retailers to promote passkeys for security, especially during holiday shopping. The report follows a recent cyber-attack on ASOS.
How this was made
The 30-second read
Why it matters
Security concerns could affect consumer confidence and transaction volumes, especially for platforms with low passkey usage.
Market read
New data on passkey adoption highlights a cybersecurity risk factor for major e‑commerce and payment firms during a critical sales period.
What to watch
Consumer convenience, existing two‑factor solutions, and brand loyalty may mitigate security concerns.
Background
The article reports new Dashlane Passkey Power 20 data showing low adoption of password‑less login methods among major online retailers ahead of the holiday shopping season.
Ticker impact
Only 17% of Amazon log‑ins used passkeys, indicating low adoption ahead of Black Friday.
likely pressure as the market prices in security concerns and possible slower sales during holiday peak
New Dashlane data shows weak passkey usage; security concerns could affect consumer confidence during high‑traffic period.
eBay reported only 8% of log‑ins using passkeys, the lowest among major retailers.
possible modest downside as investors weigh security adoption gaps
Low passkey usage suggests vulnerability; investors may view this as a risk ahead of holiday shopping.
PayPal showed 18% passkey usage, slightly above Amazon but still low.
potential slight pressure as security concerns could affect transaction volumes
Passkey adoption remains limited; security perception may impact user activity during peak season.
Google leads with 28% of log‑ins using passkeys, the highest among the cited firms.
potential modest upside as stronger passkey usage could enhance user trust
Higher adoption positions Google favorably for holiday traffic and security perception.
Market effects
Passkey adoption rates highlight cybersecurity focus for e‑commerce and payment platforms.
U.S. online retail sector may see varied investor sentiment based on security adoption.
Global retailers and fintech firms face similar adoption challenges, influencing broader tech sentiment.
Counterpoint
Low passkey usage may be overstated as a risk; holiday sales could still surge regardless of login method.
Key entities
- companyDashlane
Password‑management platform providing the passkey usage data.
- companyAmazon
World's largest online marketplace.
- companyeBay
Online auction and shopping platform.
- companyPayPal
Digital payments provider.
- companyGoogle
Technology giant offering passkey login.
