GME Stock Heads For 7th Straight Weekly Gain As GameStop Insiders Buy $99M In Shares Since September — Retail Calls It ‘GME 2.0’
GameStop (GME) stock is set for its seventh straight weekly gain, with insiders, including CEO Ryan Cohen, purchasing $99M in shares since September. The stock rose 1.5% overnight. GameStop reported strong Q2 2026 results, with revenue of $790.2M and record operating income of $160.2M, beating estimates. Retail traders are calling the insider buying 'GME 2.0'.
How this was made

The 30-second read
Why it matters
The insider buying adds a bullish catalyst to a stock already rallying on earnings beat.
Market read
First‑time disclosure of a $99 M insider buying spree, likely to sustain the current multi‑week rally.
What to watch
Revenue decline and ongoing store closures may limit upside despite insider purchases.
Background
GameStop reported a Q2 2026 revenue decline but beat estimates; operating income and cash position improved.
Ticker impact
Insider purchases of about $99 million in GME shares since September disclosed for the first time.
upward pressure as the market prices in insider conviction
C‑level executives bought millions of shares at rising prices, a rare signal that can attract retail and institutional buying.
Market effects
Gaming and retail‑focused stocks may see heightened interest as insider confidence spreads.
US equity markets, especially small‑cap and turnaround segments.
Limited to investors tracking US retail‑gaming stocks.
Counterpoint
Insider buying could be a short‑covering move rather than genuine confidence, risking a pull‑back if fundamentals stay weak.
Key entities
- personRyan Cohen
Chairman, president and CEO of GameStop, primary insider buyer.
- companyGameStop Corp.
US‑listed retailer of video games and collectibles.


