Freedom Capital Markets initiates coverage of Figure Technology with Buy rating, $40 price target
Freedom Capital Markets initiated coverage of Figure Technology with a Buy rating and $40 price target, implying 59.7% upside from Oct 14 close. The company reported 132% YoY revenue growth in Consumer Loan Marketplace to $4.3B in 2Q26, driven by its blockchain platform. Figure's shift to a capital-light model is expected to boost adjusted EBITDA margins to 56% by FY28, according to the analyst.
How this was made

The 30-second read
Why it matters
The new Buy rating and $40 target suggest a bullish outlook, potentially driving short-term price appreciation.
Market read
Analyst coverage change provides a fresh catalyst for FIGR, likely prompting buying interest.
What to watch
Potential exposure to credit market volatility and blockchain adoption challenges.
Background
Figure Technology Solutions has reported strong revenue growth and a shift to a capital-light marketplace model.
Ticker impact
Freedom Capital Markets initiated coverage on Figure Technology with a Buy rating and a $40 price target, representing a 59.7% upside from the recent close.
likely upward pressure as traders price in the new target
The coverage change provides a fresh catalyst and a clear upside thesis, prompting potential short-term buying.
Market effects
May boost sentiment toward fintech and blockchain-enabled lending platforms.
Primarily U.S. market impact as the company is U.S.-listed.
Limited to investors tracking fintech and blockchain sectors.
Counterpoint
The rating could be premature if revenue growth slows or regulatory risks increase.
Key entities
- AnalystFreedom Capital Markets
Research firm that initiated coverage with a Buy rating.
- CompanyFigure Technology
Fintech firm offering blockchain-enabled consumer credit platforms.
