$CRM

Bank of America Upgrades Salesforce (CRM) to Buy with $285 Price

Bank of America upgraded Salesforce (CRM) to Buy, raising its price target to $285 from $160. The firm cites confidence in Salesforce's leadership in enterprise AI adoption and its strong growth prospects. Salesforce's stock is currently trading at $240.70, with an intrinsic value estimate of $351.03, indicating a 31.4% undervaluation according to GF Value™.

Original reporting
Published Oct 17, 2026, 2:56 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Oct 17, 2026, 3:15 PM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
AlphAI market briefFinancial news
Primary signal
$CRM
Bullish
medium confidence
Mentioned
$CRM
Relevance
7/10
AlphAI data visualization · based on gurufocus.com
Decision brief

The 30-second read

$CRMBullishHigh
01

Why it matters

The new Buy rating and $285 target could attract fresh buying, especially from AI‑themed funds.

02

Market read

Analyst upgrade is a primary catalyst that can move CRM in the near term.

03

What to watch

Insider net selling and moderate financial strength could temper upside.

Relevance 7/10Novelty 7/10Timing: today

Background

Salesforce (CRM) is a leading cloud‑based CRM provider expanding AI capabilities. The upgrade reflects confidence in its AI strategy.

Company-level read

Ticker impact

$CRMBullishMedium confidence
Context

Bank of America upgraded Salesforce to Buy and raised the price target to $285, indicating a bullish outlook.

Expected impact

likely upward pressure as investors price in the new target

Evidence & confidence

The upgrade is a fresh, material change in analyst opinion that can move the stock in the short term.

Market effects

May boost sentiment for enterprise‑software and AI‑focused software stocks.

U.S. technology sector could see modest buying pressure.

Limited to investors tracking AI adoption in cloud software.

Counterpoint

Some investors may question the high valuation multiples implied by the $285 target.

Key entities

  • Bank of America

    Upgraded Salesforce to Buy and set a $285 price target.

Related articles

$CRMMed

Notable analyst calls: Salesforce, Walmart and Lockheed Martin gain analyst support as tech downgrades mount

Bank of America upgraded Salesforce (CRM) to Buy, raising its price target to $285, citing AI adoption and strong free cash flow. Barclays downgraded Dell (DELL), HPE (HPE), NetApp (NTAP), HubSpot (HUBS), and monday.com (MNDY) due to AI growth concerns. Deutsche Bank upgraded Walmart (WMT) to Buy, targeting $136, citing inflation benefits. RBC downgraded GoDaddy (GDDY) to Sector Perform, citing AI's impact. MongoDB (MDB) ratings reaffirmed by Needham and BofA.

$CRMMedAI 8/10

Salesforce Agrees to Buy Loops; No Tableau Roadmap Yet

Salesforce agreed to acquire Loops, an Israeli startup, for an undisclosed sum. The deal, expected to close in early November, will integrate Loops' technology and team into Tableau. Loops' product monitors KPIs and provides automated explanations for changes, which could enhance Tableau's analytics capabilities. However, specific product plans, pricing, and deployment details have not been announced.

$CRMMed

Stocks making the biggest moves midday: CoreWeave, Salesforce, Rocket Lab, Kimberly-Clark & more

Chipmakers fell, with Nvidia and AMD down 2-3%, while software firms like Salesforce and Adobe rose. FMC Corp dropped 32% after cutting Q3 guidance. Intuit gained 6% on an acquisition. Kimberly-Clark rose 4% on strong earnings. Berkshire Hathaway rose 0.4% after investing in Bending Spoons. The RealReal and Marsh & McLennan also saw gains. CoreWeave and Rocket Lab fell on AI and launch delay concerns. Penske Automotive surged 8% on a go-private deal. Walmart and Crocs rose on upgrades.

$CRMMed

Salesforce Wins 15-Year HMRC Contract to Modernize UK Tax Services

Salesforce (CRM) secured a 15-year, £2B contract with HM Revenue & Customs (HMRC) to modernize UK tax services. The deal, signed on September 30, 2026, includes optional extensions and requires Salesforce to provide a unified platform and AI-driven tools to improve taxpayer services. Salesforce also committed to investing in UK SMEs and digital skills training.