Jim Cramer makes bold call on battered apparel stock VF Corp
Jim Cramer recommended buying VF Corp (VFC), citing upgrades from Piper Sandler and Truist with $20 price targets. The shift is driven by signs of recovery in Vans, VF's struggling brand, including stable teen poll rankings, improved store traffic, and growing direct sales. VF Corp's other brands, The North Face and Timberland, also show growth, and the company has reduced debt. Cramer believes VF Corp's valuation already reflects consumer challenges.
How this was made
The 30-second read
Why it matters
Cramer's endorsement combined with analyst upgrades could spark short‑term buying pressure on VFC.
Market read
Cramer's buy call may drive immediate buying interest in VFC, supporting a short‑term price rally.
What to watch
Vans' sales still down 8% and wholesale challenges could delay a full turnaround.
Background
Jim Cramer reversed his stance on VF Corp, recommending a buy after Piper Sandler and Truist upgraded the stock to buy with $20 price targets, citing improving Vans traffic and broader brand performance.
Ticker impact
Piper Sandler and Truist upgraded VF Corp to buy with $20 price targets, prompting Jim Cramer's buy recommendation.
likely upward pressure as traders price in the new $20 target.
Analyst upgrades with explicit price targets often trigger buying, especially when reinforced by a high‑profile endorsement.
Market effects
Upgrade may lift sentiment in the US apparel and consumer discretionary sector.
Potential modest boost to US consumer discretionary equities.
Limited to US markets; minimal global effect.
Counterpoint
Some analysts may remain skeptical given Vans' continued sales decline and wholesale weakness.
Key entities
- companyVF Corp
Apparel company owning Vans, The North Face, Timberland.
- analyst_firmPiper Sandler
Upgraded VF Corp to buy with a $20 price target.
- analyst_firmTruist
Upgraded VF Corp to buy with a $20 price target.
- personJim Cramer
CNBC host who now recommends buying VF Corp.
