Ayotte Jon sold $10K of EVER

Ayotte Jon (Chief Accounting Officer) sold 439 shares of EverQuote, Inc. (EVER) at $21.80 on 2026-10-16 under a Rule 10b5-1 trading plan.

Original reporting
SEC EDGAR · Ayotte Jon
Published Oct 19, 2026, 9:00 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Oct 19, 2026, 9:01 PM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
AlphAI market briefInsider activity
Primary signal
$EVER
Bearish
high confidence
Mentioned
$EVER
Relevance
2/10
AlphAI data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$EVERBearishLow
01

Why it matters

A small insider sell under a 10b5‑1 plan, likely negligible to price.

02

Market read

Minor insider sell with limited market impact.

03

What to watch

The insider holds a large remaining stake (71,855 shares) which may limit impact.

Relevance 2/10Novelty 2/10Timing: post-market today

Background

SEC Form 4 filing discloses an insider transaction for EverQuote, Inc.

Company-level read

Ticker impact

$EVERBearishHigh confidence
Context

Chief Accounting Officer sold 439 shares for $9,570 on 2026-10-16 via a 10b5-1 plan.

Expected impact

likely pressure as the market prices in the insider sell.

Evidence & confidence

The sale is small but indicates potential insider concern; such transactions often lead to modest short-term price weakness.

Market effects

None

None

None

Counterpoint

The sale may be routine under a pre‑arranged plan and not reflect negative sentiment.

Key entities

  • EverQuote, Inc.

    US‑listed insurer marketplace (ticker EVER).

  • Ayotte Jon

    Chief Accounting Officer of EverQuote.

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

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