Comscore data shows July audio minutes drop 36B from a year earlier
Comscore and TuneIn released a report showing a 13% rise in monthly audio minutes since July 2023, but a 36B minute drop from July 2025. The top 20 US audio properties logged 274B minutes in July 2026. Most listeners prefer free audio with ads, and ad recall varies by position.
How this was made

The 30-second read
Why it matters
The report highlights a 13% rise versus 2023 but an 11.6% YoY drop from 2025, suggesting a potential slowdown in audio consumption.
Market read
Provides fresh metrics on U.S. audio consumption that could influence advertising spend forecasts and measurement service valuations.
What to watch
Shift toward free audio services and changing listener habits may offset minute declines for advertisers.
Background
Comscore partners with TuneIn to publish a 27‑page State of Audio report covering survey and behavioral data for U.S. listeners.
Ticker impact
Comscore released its State of Audio 2026 report showing July audio minutes fell 11.6% YoY to 274 billion.
likely modest pressure as investors reassess growth outlook for audio measurement services
New data but limited scale; impact confined to Comscore and related ad‑tech stocks.
Market effects
Audio advertising and measurement sector may see short‑term scrutiny of audience engagement trends.
U.S. media measurement firms could experience slight valuation adjustments.
Limited to firms tracking audio consumption; no broad market effect.
Counterpoint
The dip may be a temporary blip after an unusually strong 2025; long‑term ad spend could remain robust.
Key entities
- companyComscore
U.S. media measurement firm (NASDAQ:SCOR) providing the data.
- companyTuneIn
Radio and podcast app collaborating on the report; privately held.



