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SEC EDGAR$SBUX

BREWER BRADY sold $59K of SBUX

BREWER BRADY (ceo, International) sold 588 shares of STARBUCKS CORP (SBUX) at $100.00 on 2026-10-20 under a Rule 10b5-1 trading plan.

Original reporting
SEC EDGAR · BREWER BRADY
Published Oct 22, 2026, 11:03 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Oct 22, 2026, 11:05 PM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
About AlphAI AI DeskScoring methodologyReport an issue
AlphAI market briefInsider activity
Primary signal
$SBUX
Bearish
high confidence
Mentioned
$SBUX
Relevance
2/10
AlphAI data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$SBUXBearishLow
01

Why it matters

A modest insider sale may be interpreted as a neutral signal, but the size is too small to move the stock materially.

02

Market read

The filing provides a fresh data point on insider activity, but its material impact on the stock is limited.

03

What to watch

The CEO's remaining large stake may still align his interests with shareholders.

Relevance 2/10Novelty 2/10Timing: post-market today

Background

Form 4 filings disclose insider transactions and are primary sources for such events.

Company-level read

Ticker impact

$SBUXBearishHigh confidence
Context

CEO Brewer Brady sold 588 shares for $58,800 via a 10b5-1 plan, reducing his stake to 70,920 shares.

Expected impact

likely pressure as the market prices in the insider sale

Evidence & confidence

The sale is small relative to market cap but signals potential insider sentiment.

Market effects

Sector

Minimal impact on the consumer discretionary sector.

Regional

No significant regional effect.

Global

Limited to investors tracking insider activity.

Counterpoint

What could challenge this read

The sale could be routine and not indicative of future performance.

Key entities

  • person
    Brewer Brady

    CEO, International of Starbucks Corp.

  • company
    Starbucks Corp.

    Global coffeehouse chain (ticker SBUX).

Read at source← All news

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

SBUX insider trading history →

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