Truist cuts Sonoco Products stock price target on volume weakness
Truist Securities reduced its price target for Sonoco Products (SON) to $59 from $62, citing weaker-than-expected Q3 earnings of $1.67 per share, missing estimates. The company attributed the shortfall to inflation and lower volumes, and lowered its 2026 EPS and EBITDA guidance. Sonoco maintains a 4.3% dividend yield and has raised its dividend for 44 consecutive years, according to InvestingPro data.
How this was made
The 30-second read
Why it matters
The guidance cut and price‑target reduction are fresh analyst actions that directly affect valuation and short‑term price dynamics.
Market read
The new guidance and target cut provide a clear, actionable signal for traders to consider short positions or reduced exposure.
What to watch
Potential cost‑saving from European plant closures and long‑term EBITDA targets may support a rebound.
Background
Sonoco Products reported Q3 EPS of $1.67, missing estimates, and announced lower guidance for 2026 and 2027 amid inflation and volume softness.
Ticker impact
Truist lowered Sonoco Products' price target to $59 and cut its 2026 EPS guidance to $5.30-$5.50, citing weaker demand and inflation.
likely pressure as the market prices in weaker earnings outlook
Analyst downgrade with concrete new EPS and EBITDA guidance ranges reduces valuation expectations.
Market effects
Packaging sector may face broader margin pressure from inflation and volume weakness.
U.S. consumer‑goods investors could reassess exposure to cyclical demand.
Limited to Sonoco and peers; no immediate global macro effect.
Counterpoint
If the dividend yield remains attractive and productivity gains materialize, the stock could be undervalued despite the downgrade.
Key entities
- analystTruist Securities
Research firm that lowered the price target and revised guidance.
- companySonoco Products
Packaging manufacturer whose earnings outlook was downgraded.


