PS5 Sales Jump 43% in the US in September 2026 While Xbox Hardware Sales Hit New Lows
Circana reports US PS5 sales rose 43% YoY in September 2026, with unit sales up 22%, while Xbox sales hit a record low. Nintendo Switch 2 sales declined but remained second. Total gaming spending fell 1% YoY to $4.76B, with hardware spending up 12% despite fewer units sold.
How this was made

The 30-second read
Why it matters
The data reveals Sony gaining market share while Microsoft and Nintendo face declining unit sales, potentially reshaping investor expectations for the gaming hardware sector.
Market read
First release of September console sales data, indicating shifting dynamics among major console manufacturers.
What to watch
Pricing strategies, upcoming game releases, and holiday season demand could quickly alter the current sales trends.
Background
Circana's September 2026 US video game market report provides the first public snapshot of console sales for the month.
Ticker impact
Sony's PS5 sales jumped 43% YoY in September 2026, leading US console hardware spending.
potential upside as market prices in higher hardware revenue
YoY sales surge and leading market share indicate improved earnings momentum.
Microsoft's Xbox Series X|S unit sales fell 27% YoY in September 2026, the lowest September level on record.
likely pressure as investors reassess Xbox growth prospects
Significant sales decline signals demand weakness for Microsoft's gaming hardware.
Market effects
Highlights divergent performance among console makers, suggesting a shift in consumer spending within the gaming hardware sector.
US console market shows mixed signals; hardware spending up despite lower unit volumes.
May influence global gaming hardware manufacturers' forecasts and supply chain planning.
Counterpoint
Despite Sony's surge, the overall market slowdown could limit long-term upside for all console makers.
Key entities
- CompanySony Group Corp
Manufacturer of the PlayStation 5 console.
- CompanyMicrosoft Corp
Manufacturer of the Xbox Series X|S consoles.
- CompanyNintendo Co Ltd
Manufacturer of the Switch 2 console.




