Nottebohm Olivia sold $220K of BOX

Nottebohm Olivia (Chief Operating Officer) sold 5,293 shares of BOX INC (BOX) at $41.58 ($0.22M total) on 2026-10-21 under a Rule 10b5-1 trading plan.

Original reporting
SEC EDGAR · Nottebohm Olivia
Published Oct 23, 2026, 9:37 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Oct 23, 2026, 9:42 PM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
AlphAI market briefInsider activity
Primary signal
$BOX
Bearish
medium confidence
Mentioned
$BOX
Relevance
3/10
AlphAI data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$BOXBearishLow
01

Why it matters

The disclosed sale is modest in size but may trigger short‑term trading activity in BOX.

02

Market read

A routine insider sale with limited material impact; traders may monitor for any price reaction.

03

What to watch

Box's recent earnings beat and strong contract pipeline may offset any short‑term pressure from the insider sale.

Relevance 3/10Novelty 3/10Timing: post‑filing today

Background

Form 4 filings disclose insider transactions; investors watch them for potential signals about company outlook.

Company-level read

Ticker impact

$BOXBearishMedium confidence
Context

COO Olivia Nottebohm sold 5,293 shares of BOX for $220K via a 10b5‑1 plan, reducing her stake to 481,466 shares.

Expected impact

likely modest pressure as the market prices in the insider sell

Evidence & confidence

A C‑suite insider sold a mid‑six‑figure position; such sales often prompt short‑term selling pressure, though the amount is relatively small for a mid‑cap.

Market effects

Minimal impact on the broader software/services sector; insider sales are company‑specific.

No regional effect; the filing is U.S.‑focused.

Limited global relevance; only affects BOX shareholders.

Counterpoint

The sale could be routine portfolio rebalancing under a pre‑arranged plan, not a negative signal.

Key entities

  • Box Inc.

    Cloud content management and file sharing provider.

  • Olivia Nottebohm

    Chief Operating Officer of Box.

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

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