Starbucks sales grew last quarter, and so did profits
Starbucks reported a 7.7% increase in U.S. same-store sales and 54% rise in adjusted earnings per share for its fiscal fourth quarter, driven by higher average checks and transaction counts. CEO Brian Niccol highlighted growth in loyalty members and merchandise sales, while revenue declined 4% to $9.1 billion due to the sale of Starbucks China. The company plans to open more locations and invest in technology.
How this was made

The 30-second read
Why it matters
The quarter shows simultaneous traffic improvement (same-store sales, transactions), monetization (higher average check), and profitability translation (adjusted EPS up 54%), which can shift expectations for future earnings power.
Market read
Traders can update near-term expectations for Starbucks earnings power based on the disclosed operating metrics and adjusted EPS jump, while monitoring the China sale impact on revenue.
What to watch
Store closures (247 U.S.) and a muted 100 openings this fiscal year could cap near-term unit growth, even as management cites line of sight to 5,000 additional domestic locations.
Background
CEO Brian Niccol has been repositioning Starbucks from a turnaround to a growth plan, emphasizing store experience, loyalty, and operational improvements.
Ticker impact
Starbucks reported fiscal Q4 U.S. same-store sales up 7.7%, EPS adjusted to 80 cents, and record 36M 90-day Starbucks Rewards active members.
Likely upward bias as investors price in continued traffic and margin recovery from the turnaround-to-growth shift.
The article provides multiple company-specific operating metrics (traffic, check, loyalty) plus a large adjusted EPS increase, which typically drives earnings-multiple repricing even without explicit guidance.
Market effects
Reinforces the consumer discretionary and restaurant/coffee narrative that loyalty and menu innovation can offset traffic softness.
Highlights continued international momentum with systemwide same-store sales up 7.2%.
Signals resilience in global coffee retail demand, potentially affecting sentiment toward large QSR peers.
Counterpoint
Revenue declined 4% due largely to the sale of Starbucks China, so the profit improvement may not fully reflect organic top-line strength across all geographies.
Key entities
- companyStarbucks
Reported fiscal Q4 U.S. same-store sales growth, higher average check and transactions, record loyalty active members, and a large adjusted EPS increase.
- executiveBrian Niccol
CEO quoted on the strategy shift and optimism about growth and execution.

