Nicotine Approval Scheme ‘fails to tackle the real problem’, says PMI
The UK government is consulting on controls for high-strength nicotine, with Philip Morris International (PMI) criticizing the proposed scheme for not addressing illegal vape imports. The scheme, set to start in April 2028, would require approval for businesses supplying concentrated nicotine. PMI argues for better enforcement and licensing to target illegal retailers.
How this was made

The 30-second read
Why it matters
PMI argues the scheme does not address illegal imports, suggesting regulatory risk for its UK operations.
Market read
Regulatory consultation may influence PMI's UK market exposure and broader vaping sector dynamics.
What to watch
Potential for other jurisdictions to adopt similar controls, affecting global sales.
Background
The UK government is consulting on a Nicotine Approval Scheme to control high‑strength nicotine used in vape liquids, slated to start in April 2028.
Ticker impact
PMI comments on the UK Nicotine Approval Scheme, indicating the proposal may not curb illegal vape imports.
possible pressure as investors assess regulatory risk
New consultation may lead to stricter enforcement, impacting sales of nicotine products in the UK.
Market effects
Regulatory changes could affect the broader tobacco and vaping sector in the UK.
UK nicotine product market may see tighter controls, influencing local retailers.
Limited, primarily UK-focused regulatory discussion.
Counterpoint
If enforcement is weak, PMI may maintain market share despite the scheme.
Key entities
- CompanyPhilip Morris International
Global tobacco company commenting on UK nicotine regulation.
- RegulatorUK Government
Proposing the Nicotine Approval Scheme.



