BMO Capital raises Amazon stock price target on AWS growth
BMO Capital raised its Amazon (AMZN) price target to $390, citing AWS growth of 39% YoY. Advertising and retail segments slowed due to Prime Day timing. Amazon reported Q3 2026 revenue of $201.9B (+12% YoY) and EPS of $1.89, missing estimates. Q4 guidance is $240B-$247B (+12%-16% YoY). Wedbush and Canaccord maintained positive ratings, highlighting AWS growth.
How this was made
The 30-second read
Why it matters
The new $390 target reflects confidence in AWS's rapid growth and Amazon's operating performance, likely prompting buying interest.
Market read
Amazon's stock may rally on the upgrade, with broader tech sector support.
What to watch
Potential margin compression from rising costs and regulatory scrutiny.
Background
Analyst price target updates are a common catalyst for short-term trading decisions.
Ticker impact
BMO Capital raised Amazon's price target to $390, citing accelerated AWS growth and strong operating margins.
upward pressure as investors price in higher valuation.
Analyst upgrade with a concrete $390 target provides a clear actionable signal.
Market effects
Positive AWS growth may lift other cloud providers and tech hardware suppliers.
U.S. large-cap tech sector could see modest gains.
Amazon's scale means the news resonates across global equity markets.
Counterpoint
Target may be overly optimistic if AWS growth slows or macro pressures rise.
Key entities
- companyAmazon.com
U.S. e‑commerce and cloud services giant.
- analyst_firmBMO Capital
Research house that issued the price‑target upgrade.



