StoneX Makes Major Call on GameStop Stock
StoneX initiated coverage of GameStop (GME) with a Buy rating and $33 price target, citing confidence in its transformation. Analyst Mike Hickey highlighted Ryan Cohen's rebuilding efforts and the growth in collectibles. Q2 revenue fell 18.7% but operating income rose to $160.2M, with collectibles revenue up 56.5%. The company is shifting focus to higher-margin categories and services.
How this was made

The 30-second read
Why it matters
The new buy rating signals confidence in the transformation and may attract fresh capital, potentially driving short‑term price appreciation.
Market read
First analyst coverage of GameStop in months, providing a concrete price target and bullish thesis, making it a high‑actionability trading catalyst.
What to watch
Potential volatility from Ryan Cohen's outside investments and the still‑shrinking core gaming business could limit upside.
Background
GameStop has been transitioning from a traditional video‑game retailer to a collectibles‑focused business, with recent revenue mix shifts and operating income improvement.
Ticker impact
StoneX initiated coverage on GameStop with a Buy rating and a $33 price target, marking the first analyst endorsement of the stock.
upward pressure as the market absorbs the new buy rating and target.
The coverage is fresh, includes a concrete price target, and highlights improving earnings and collectibles growth, which are actionable signals for traders.
Market effects
The upgrade may boost sentiment toward the broader retail and collectibles sector, suggesting a potential rally in peer stocks.
U.S. market focus, limited regional spillover.
Modest, primarily affecting U.S. small‑cap investors.
Counterpoint
Skeptics may argue that the underlying revenue decline and legacy gaming weakness still pose downside risks despite the collectibles upside.
Key entities
- AnalystStoneX
Research firm that initiated coverage with a Buy rating and $33 price target.
- ExecutiveRyan Cohen
Board member credited with rebuilding GameStop's earnings base.
