Apple’s iPhone Duo Could Take 30% of the Foldable Market by 2027
TrendForce forecasts Apple's iPhone Duo will capture 29.8% of the global foldable smartphone market by 2027, up from 24.8% in 2026. Samsung's share is expected to decline, while Huawei's market position is projected to weaken. The total foldable market is anticipated to grow 16.3% year-over-year, with Apple contributing around 5 million units in 2026.
How this was made

The 30-second read
Why it matters
If Apple achieves the projected share, it could reshape the foldable ecosystem, driving higher margins for Apple and creating tailwinds for its chip and services businesses.
Market read
The forecast introduces a new growth narrative for Apple, potentially influencing analyst expectations and investor positioning in the smartphone sector.
What to watch
Potential regulatory hurdles, pricing strategy, and consumer acceptance of a premium foldable device are not addressed in the forecast.
Background
Apple has recently announced its first foldable device, the iPhone Duo, entering a market led by Samsung and Huawei.
Ticker impact
TrendForce forecasts Apple will capture ~30% of global foldable‑smartphone shipments by 2027.
potential upward pressure as the market prices in the growth outlook.
Forecasts are forward‑looking and not yet reflected in price; investors may bid the stock higher on the growth narrative.
Market effects
Foldable‑phone segment may see increased competition, benefiting component suppliers and OS ecosystem partners.
Asia‑Pacific markets, where foldable adoption is strongest, could see heightened investor interest in related hardware and chipset firms.
Apple's entry could shift market share dynamics globally, influencing analyst models for the broader smartphone industry.
Counterpoint
The forecast may be overly optimistic; execution risk and supply‑chain constraints could limit Apple’s actual share.
Key entities
- CompanyApple Inc.
US‑listed technology giant launching the iPhone Duo.
- Research FirmTrendForce
Provider of the market‑share forecast.



