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SEC EDGARNOV 31 min read$SITE

BLACK DOUG purchased $1.0M of SITE (indirect holdings)

BLACK DOUG (CEO) purchased 9,100 indirectly-held shares of SiteOne Landscape Supply, Inc. (SITE) at an average of $110.30 ($109.91–$110.68, $1.00M total) across 2 trades on 2026-10-30.

Original reporting
SEC EDGAR · BLACK DOUG
Published Nov 3, 2026, 11:49 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Nov 3, 2026, 11:54 PM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
About AlphAI AI DeskScoring methodologyReport an issue
AlphAI market briefInsider activity
Primary signal
$SITE
Bullish
medium confidence
Mentioned
$SITE
Relevance
7/10
AlphAI data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$SITEBullishLow
01

Why it matters

The insider buy is a primary disclosure that could be interpreted as a positive signal, but the modest size limits its market impact.

02

Market read

The filing adds new insider activity data for SITE, offering a modest bullish cue for traders monitoring insider sentiment.

03

What to watch

Potential upcoming capital expenditures or strategic moves not disclosed could be driving the buy.

Relevance 7/10Novelty 6/10Timing: post‑market filing

Background

Form 4 filings are required disclosures of insider transactions; this filing reports the CEO's recent purchase of SITE shares.

Company-level read

Ticker impact

$SITEBullishMedium confidence
Context

CEO Black Doug bought $1.0M of SITE shares, increasing his stake to 18,141 shares.

Expected impact

likely modest upward pressure as market prices in the insider buy

Evidence & confidence

A $1M open‑market purchase by the CEO is a fresh Form 4 filing; while the amount is modest, insider buying often signals confidence and can attract short‑term buying interest.

Market effects

Sector

Minimal impact on the landscaping supply sector; insider activity may be noted by sector traders.

Regional

None

Global

None

Counterpoint

What could challenge this read

The purchase size is small relative to market cap; may not outweigh broader sector risks.

Key entities

  • Company
    SiteOne Landscape Supply, Inc.

    Provider of landscaping and snow removal products and services, ticker SITE.

  • Person
    Black Doug

    CEO of SiteOne Landscape Supply, reporting a $1.0M share purchase.

Read at source← All news

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

SITE insider trading history →

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SiteOne Landscape Supply, Inc. Q3 2026 Earnings Call Summary

SiteOne Landscape Supply reported Q3 2026 net sales growth of 3%, driven by acquisitions and price increases, offsetting a 5% organic volume decline. Adjusted EBITDA margin expanded by 60 basis points, with digital sales up over 45%. Management expects full-year adjusted EBITDA of $425M-$440M, excluding unannounced acquisitions. A Q4 restructuring plan includes workforce reductions and branch consolidations, with a $6M-$8M charge.

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SiteOne (SITE) Q3 2026 Earnings Call Transcript

SiteOne (SITE) reported Q3 2026 net sales of $1.29B, up 3% YoY, with organic daily sales down 1%. Gross profit rose 5% to $459M, and adjusted EBITDA increased 8% to $138.3M. The company repurchased $62M in shares and plans to continue capital returns. SiteOne aims to grow through acquisitions and market share gains, targeting $2B in acquired revenue over the next decade. Management expects challenging market conditions but remains focused on long-term growth and shareholder value.

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