Vassil Jonathan sold $481K of TOST
Vassil Jonathan (Chief Revenue Officer) sold 14,280 shares of Toast, Inc. (TOST) at an average of $33.70 ($32.79–$34.38, $0.48M total) across 3 trades on 2026-11-02 under a Rule 10b5-1 trading plan.
How this was made
The 30-second read
Why it matters
The disclosed sale is modest and unlikely to move the stock significantly, but it provides transparency for investors monitoring insider behavior.
Market read
Provides a fresh, primary‑source disclosure of an insider sale; relevance is limited to short‑term price pressure considerations.
What to watch
Potential upcoming earnings or product news could outweigh the impact of this modest sale.
Background
SEC Form 4 filing discloses insider transactions; such filings are primary sources for insider activity.
Ticker impact
Chief Revenue Officer Vassil Jonathan sold 14,280 shares for $481,223 via a 10b5-1 plan, reducing his stake to 77,424 shares.
likely slight downward pressure as the market prices in the insider sell
The sale is disclosed for the first time, but the amount ($481k) is modest relative to market cap, limiting impact.
Market effects
Minimal; insider sale does not signal broader sector trends.
None; the filing is company‑specific.
None; limited to Toast investors.
Counterpoint
The sale could be routine and not indicative of future weakness.
Key entities
- CompanyToast, Inc.
US‑listed restaurant‑technology platform (ticker TOST).
- PersonVassil Jonathan
Chief Revenue Officer of Toast, insider seller.

