Perez Beatriz R sold $6.4M of KO
Perez Beatriz R (Executive Vice President) sold 67,548 shares of COCA COLA CO (KO) at an average of $94.91 ($94.84–$95.02, $6.41M total) across 3 trades on 2026-11-02.
How this was made
The 30-second read
Why it matters
The disclosed sale may cause a modest pullback in KO shares as market participants reassess insider sentiment.
Market read
Insider sales are watched by traders; this filing provides fresh data for short‑term sentiment on KO.
What to watch
Potential tax planning or portfolio rebalancing by the insider.
Background
SEC Form 4 filing discloses insider transactions; such filings are primary sources for corporate insider activity.
Ticker impact
Executive Vice President Perez Beatriz R sold 67,548 Coca‑Cola shares for $6.4 M on 2026‑11‑02, reducing her stake to 160,428 shares.
likely slight downside as investors price in the insider sell
A $6.4 M sale by a senior officer is material enough to attract attention, but the amount is modest relative to Coca‑Cola's market cap, so impact is limited.
Market effects
Minimal effect on the beverage sector; insider sales are routine.
No broader regional impact.
Limited to investors tracking Coca‑Cola.
Counterpoint
The sale could be unrelated to company outlook; investors may ignore it.
Key entities
- companyCoca‑Cola Co.
US‑listed beverage giant (ticker KO).
- personPerez Beatriz R
Executive Vice President of Coca‑Cola.





