Perez Beatriz R sold $6.4M of KO

Perez Beatriz R (Executive Vice President) sold 67,548 shares of COCA COLA CO (KO) at an average of $94.91 ($94.84–$95.02, $6.41M total) across 3 trades on 2026-11-02.

Original reporting
SEC EDGAR · Perez Beatriz R
Published Nov 4, 2026, 4:56 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Nov 4, 2026, 5:00 PM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
AlphAI market briefInsider activity
Primary signal
$KO
Bearish
medium confidence
Mentioned
$KO
Relevance
6/10
AlphAI data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$KOBearishLow
01

Why it matters

The disclosed sale may cause a modest pullback in KO shares as market participants reassess insider sentiment.

02

Market read

Insider sales are watched by traders; this filing provides fresh data for short‑term sentiment on KO.

03

What to watch

Potential tax planning or portfolio rebalancing by the insider.

Relevance 6/10Novelty 6/10Timing: today

Background

SEC Form 4 filing discloses insider transactions; such filings are primary sources for corporate insider activity.

Company-level read

Ticker impact

$KOBearishMedium confidence
Context

Executive Vice President Perez Beatriz R sold 67,548 Coca‑Cola shares for $6.4 M on 2026‑11‑02, reducing her stake to 160,428 shares.

Expected impact

likely slight downside as investors price in the insider sell

Evidence & confidence

A $6.4 M sale by a senior officer is material enough to attract attention, but the amount is modest relative to Coca‑Cola's market cap, so impact is limited.

Market effects

Minimal effect on the beverage sector; insider sales are routine.

No broader regional impact.

Limited to investors tracking Coca‑Cola.

Counterpoint

The sale could be unrelated to company outlook; investors may ignore it.

Key entities

  • Coca‑Cola Co.

    US‑listed beverage giant (ticker KO).

  • Perez Beatriz R

    Executive Vice President of Coca‑Cola.

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

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